Fast and Furious Business Podcast Network

In this Audacious Learning Ways podcast, Roy urges all organizations to STOP! benchmarking under the guise of innovation.

Benchmarking—copying ‘best in class’—might help you improve efficiency, but it won’t make you stand-out and be different from your competition.

Be a Constructive Emulator.

Find an amazing idea and morph it into something different that works for you.

Add your own cool twist to someone else’s cool.

In this Audacious Learning Ways podcast, Roy exposes the surprising truth that if you have an amazing recovery after a customer screw-up customer loyalty actually increases!

To take advantage of this opportunity, organizations should have a recovery strategy in place for when you screw a customer over (and you will).

RECOVERY = FIX THE PROBLEM + SURPRISE ‘EM (with what they don’t expect).

In this episode, we discuss why your product isn’t all that important.

Customers expect your product or service to work as promised.

But what they (unfortunately) don’t expect is to have an amazing experience when they engage with you.

If you can take their breath away with the way you treat them, they will NEVER leave you and will tell others how great you are.

In this episode, Roy and Ian discuss what it takes to create your differential advantage.

NEVER use words like ‘better’, ‘best’, ‘leader’ and #1 to describe who you are or what you do.

You need to be the ONLY one who does what you do to be truly DiFFERENT.

The ONLY Statement is the way to do it.

In this episode, we discuss what being different IS and what it is NOT.

It’s NOT about someone’s DNA—what they are born with.

Being different is about what they choose to do uniquely to satisfy the needs of OTHERS.