In this episode, Roy and Ian discuss what it takes to create your differential advantage.

NEVER use words like ‘better’, ‘best’, ‘leader’ and #1 to describe who you are or what you do.

You need to be the ONLY one who does what you do to be truly DiFFERENT.

The ONLY Statement is the way to do it.

In this episode, we discuss what being different IS and what it is NOT.

It’s NOT about someone’s DNA—what they are born with.

Being different is about what they choose to do uniquely to satisfy the needs of OTHERS.