Fast and Furious Business Podcast Network

It seems that often businesses forget that it’s the simple things that breed success, like keeping their promises.

It’s a human thing: make me a promise, keep it and I’ll remember that you’re honest and I will continue to do business with you. And, I’ll mention you to others.

This strategy seems too simple, but many organizations actually fall short of following through with what they say they’re going to do to their customers.

This is a travesty, and it’s an important reason why businesses don’t achieve the results they expect.

In this episode, Roy and Ian discuss why it’s critical for businesses to be boring and keep their customer promises, and why this is such an essential element of a culture that consistently delivers superlative results.

Our World Member guest this week is Jeffrey Feldberg, Founder, Deep Wealth, “The ONLY system based on a NINE-figure deal from the trenches for entrepreneurs by entrepreneurs.”

This is a guy who turned down a six-figure offer to buy his business, and by doing some simple practical things to grow the value in his business eventually was offered NINE-figures for it!

In this episode with Roy and Ian, you’ll learn Jeffrey’s story and the actions he took to grow the value in his business. From living in his parent’s attic watching fellow MBA grads making it (or failing it) big, he “failed forward” to grow his e-learning company to an epic level and was offered a reward commensurate with his passion and efforts.Learn why it’s critical to PREPARE your business to attract potential interest from buyers including identifying what makes you uniquely special—your “Rembrandts”—that shout out your immense value.

And also discover why Jeffrey suggests you “fire yourself” as the key thing business leaders should do as they begin their growth journey.This episode is a MUST for all Members who are obsessed with growing their business and getting a handsome payday for their efforts.

A perfect plan in a world of chaos and unpredictability is impossible to achieve.

Successful businesses loosen up on their plan and ‘Head West’ in the direction they deem appropriate given the circumstances they feel they will experience. They spend 20% of their time formulating a plan and 80% on how to execute it pristinely, staying nimble and being alert to unforeseen ‘body blows’ that might cause them to change direction.

In this episode Roy and Ian discuss why an imprecise strategy is the one that makes sense in today’s markets and how businesses can ‘learn on the run’ to deliver unmatched performance and remarkable results.

Highlights of the Q&A from The Business Association Annual General Meeting:

— How do members benefit from your growth strategy?

— How do you determine which businesses are a good fit for the Association? Are you interested in Home Based Businesses?

— Have you had any dealings with First Nations in terms of helping them?

— Why are you changing your name to “The Business Association, Inspired in North Delta Canada”?

— Are you saying that you won’t be spending as much time with North Delta businesses in the future?

— What are the benefits to North Delta businesses of having “World Members”?

— How does your growth strategy support the local communities surrounding North Delta?

— Why have you decided to move away from the “standard” association model of providing local events?

— How do local members benefit from being part of the international community?

💧 Being Different Is Like Pushing a Rope Uphill.

💧 Today, Businesses are Doing a Mediocre Job of Differentiating Themselves

The association space is crowded.

There are many associations a business leader can choose from when they are looking for ways to enhance the performance of their business.

When you look closely, however, each association tends to have a different focus. For example some associations place a priority on business advocacy.

Others focus on member networking events.

And many put community engagement on the top of their list.

This mosaic of attention creates opportunities for associations to partner with one another for the benefit of their individual members.

Recently Board members Ian Tait and Roy Osing of The Business Association Inspired In North Delta, Canada participated in a meeting with Ladner Business Association members.

Their pitch: Ladner Members should also join The Business Association Team and get tools and services they don’t get with their current membership.

It’s all about serving the needs of members, and if you must suggest to your members that they should join another association because it will benefit their business, then DO IT!

Listen in…

Most businesses look for ways to offer the cheapest prices in the market.

Having special promotional Sales and discounting prices are commonplace tactics used to retain customers and attract new ones.

But it’s a flawed long term strategy. The emphasis should be on ADDING VALUE and customer benefits to support the HIGHEST (not lowest) prices in the market.

Competing on the basis of low prices (unless the business is large enough to have economies of scale and scope) defines the commodity game which results in low margins and minimum long term profitability.

In this episode Roy and Ian discuss why premium pricing should be the goal of every business and the actions business leaders can take to get there.

💧 The Basis of Audaciousness Is Non-Compliance.

💧 An Innovation Culture is NOT a Pain-Free Zone.

💧 The Key to Customer Loyalty is Serving Customers.

Welcome to the first episode of “A Splash of Fury”, a Fast & Furious Podcast Series that gives you a sound bite of Director Roy Osing’s work that forms the foundation of The Business Association’s unique purpose to be the ONLY business association that delivers proven ways to help businesses grow their business.

We hope you enjoy the brevity of the episodes.

Your feedback is always welcome.

In this episode…

💧 If A Person Hasn’t ACHIEVED Anything, They’re Not a Worthy Mentor.

💧 Pain is a Strategic Concept. If You Can’t Work Through It You Won’t Change anything.

“Roy is a seasoned business leader, marketer and author with over three decades of experience in the data and internet industry where he grew a startup business from a startup to a $1 billion powerhouse. He is also a prolific writer, speaker, mentor, consultant and the creator of the Be Different or Be Dead book series.

His books offer practical and proven strategies to help individuals and organizations stand out from the crowd and achieve their goals.

His most recent book, The Audacious ‘Unheard-of Ways’ I Took a Startup To A BILLION IN SALES, shares his insights and secrets on how to build a successful business and career.

Roy is driven by his passion to inspire and empower leaders, entrepreneurs and organizations to be different or be dead.” — Gary Bontrager, NDBA World Member, Host, Mindset Growth Podcast

A peek inside this episode:

— Audacious Leaders Are Influenced By Theory, Not Married To It.

— BE DiFFERENT Leadership 101: Stay Out of The Herd.

— What Works For Company ‘A’ Won’t Work For Company ‘B’. STOP Copying!

— Why Success Needs a Strategy. Tactics Aren’t Good Enough.

— The Five Year Plan Is Tough To Implement; a 24-Month Plan Is Easier.

— The Way To Eliminate Dysfunction Is To Have Line-of-Sight Leadership.