What makes a good website? Well according to our guest today, characteristics of an excellent website ensure that you show up when people search for you, and that you convey the right message for your potential clients to take action.

 

The best way to accomplish these two things comes down to something that’s simultaneously incredibly simple, yet also complex… Getting clear on what your unique perspective is towards what it is that you do. What you believe about how what you do should be done.

 

As we explore in this episode, people don’t buy what you do, they buy into your core beliefs about how what you do can bring them closer to their ideal version of themselves. Subtle, but there’s a huge difference between saying:

 

“I’m a personal trainer- sign up for my packages here” versus “I believe that fitness should feel like play- the way it felt to run around jump, climb, and swing on the playground when we were kids. When you work out with me, you’ll feel like a kid again”

 

Listen through this episode to learn different applications of this idea to how you represent yourself on your website, so you can attract the right people in with the right message.