This is the Think BIG Dentistry Show where your hosts Dr. John and Marilee Sears, will show you how to give your indecision and confusion a back seat to decisive, goal-driven decisions to move you forward. Where we will break out of the mundane and routine, ordinary biases and ideas about running a dental practice and propel you and your practice into profit! We'll give you systems and strategies to create a successful practice along with the freedom to live your most powerful life.

Today we talk about the critical components of business success. When I’m talking to patients to find out who they are, the first thing that comes to me is the ability or inability to have difficult conversations. If someone is engaging in these types of conversations, the more successful their practice.

Finding out where you are too comfortable is a space where you may not have grown. Courageous conversations need to happen to gloss over the essential elements of our practice and our lives. Where we are willing to be uncomfortable in discussions will impact every area of your life.

The quality of our life is correlated to the amount of discomfort we feel when we allow ourselves to move forward and experience all that life has to offer. Communication = relationship - to communicate, you have to be courageous, fierce, and persistent with yourself.

Listen in to find out why we have a moral obligation to our patients to ask them questions, why we should focus on how others see themselves, and how we can be successful on paper but not be truly successful. Learn why it's crucial to have your staff as part of the decision-making process and why you need to shift your mental thinking to advocacy when discussing.

Show Notes

• [01:17] Critical components of success in business. 
• [04:42] Formulas and systems only go so far without having courageous conversations.
• [06:18] Seize opportunities that are sitting in front of you to have a conversation.
• [08:27] Look at the culture of your practice to find out where you can have better communication and support.
• [10:19] How often you should have impactful conversations.
• [16:46] The importance of shifting your mindset to advocacy.
• [17:45] Components of an effective team conversation.
• [22:44] Where can you have one creative conversation in the next two weeks?

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This is the Think BIG Dentistry Show where your hosts Dr. John and Marilee Sears, will show you how to give your indecision and confusion a back seat to decisive, goal-driven decisions to move you forward. Where we will break out of the mundane and routine, ordinary biases and ideas about running a dental practice and propel you and your practice into profit! We'll give you systems and strategies to create a successful practice along with the freedom to live your most powerful life.

How are we going to show up in 2021? Are we going to let circumstances dictate who we are, or will we create our own future? We need to let 2020 go and move forward into 2021 with hope and positive energy.

Once we recreate tomorrow, how do we plan to recreate this week, this month, and the remainder of the year? How can I make tomorrow a great day? Focus on what is going right, learn from your mistakes and start projecting your future.

Forward thinkers will bloom as they don’t let negative thinking bog them down. We talk about Apple, Inc and how they consistently lead the market in every innovation they create. As a result, they have cornered the technology market because they are creating their own future.

Listen in to find out why there is an abundance of opportunity, even in downtimes, how you can create an abundance of success in your dental practice, and regain trust with your clients in your business. Learn how you can utilize the hyper-targeted customer experience to restore confidence with your customers and how the research on the topic of having a loving relationship with a significant other is essential to your business.

Show Notes

• [02:28] With the brand new year out in front of us, we ask ourselves how are we going to move forward?
• [04:27] Why we need to focus on the positive and amplify those thoughts.
• [11:50] Apple pivots with the Apple Watch.
• [17:27] Why pivoting and moving on gives us the awareness to see opportunity in our lives. 
• [22:35] How you can get your practice back on track to success.
• [24:11] Where you can utilize hyper-targeted customer experience in your practice. 
• [30:34] Be sure to respect and honor the trust your patients give you when you earn their trust.

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FearlessDentistryPodcast.com

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This is the Think BIG Dentistry Show where your hosts Dr. John and Marilee Sears, will show you how to give your indecision and confusion a back seat to decisive, goal-driven decisions to move you forward. Where we will break out of the mundane and routine, ordinary biases and ideas about running a dental practice and propel you and your practice into profit! We'll give you systems and strategies to create a successful practice along with the freedom to live your most powerful life.

At this point in time right now, we can't grasp our future in 2021 if we are going to hold onto the struggles of 2020. The word "normal" doesn't exist anymore because what's normal today isn't normal tomorrow. We've taken a cleaver to our lives and sheared our lives down to basic living processes.

We've turned to simplistic modes of transportation such as e-bikes, scooters, and walking. Hiking and other outdoor activities have gained in popularity since last March. We chat about how Tesla is moving forward, with most clients making a good percent of their decision to buy before they even walk into the dealership, based on the information they found on Tesla's website.

Listen in to find out why you need a good internet presence in 2021, why you need a niche for your business, and why you need to let go of your conservative practices. Learn why you need to find out what people want so you can give them the experience they desire, provide clients with a great experience, and how these elements will provide business growth for your practice.

Show Notes

• [01:47] Where are we going into the future?
• [04:09] How the pandemic turned the educational system upside down.
• [08:46] The inception and journey of Apple, Inc.
• [11:27] Why the home industry has boomed during the pandemic.
• [15:29] Ebikes, scooters and walking have been growing the past year.
• [20:35] Consumers want niche products and services.

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• Facebook Gordon Sears Coaching
• Visit us on the web at Gordon Sears Coaching
• Contact me via email: [email protected]

FearlessDentistryPodcast.com

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This is the Think BIG Dentistry Show where your hosts Dr. John and Marilee Sears, will show you how to give your indecision and confusion a back seat to decisive, goal-driven decisions to move you forward. Where we will break out of the mundane and routine, ordinary biases and ideas about running a dental practice and propel you and your practice into profit! We'll give you systems and strategies to create a successful practice along with the freedom to live your most powerful life.

Marilee and I chat about our soft opening and talk about a saying I heard last week, "We need to learn how to dance around with COVID." I like this as this reflects using caution and common sense, but not to be fearful. Embrace what is going on and learn to live with this as well as we can without being afraid.

Sadly, some practices are not going to be able to re-open. What could they have done to prevent this from happening? Both Marile and I wrote down four to five pillars, which are essential to both of us to discuss these together. I've spent over three decades studying psychology, and as a result, I believe the most important pillar is to market your practice effectively.

Have services people want to offer, but more importantly, have the intangible items people are looking for and market those effectively. Do you have friendly staff? Do you like to answer the patient's questions? Does your team take a genuine interest in your clientele? These values are what customers are looking for in a quality dental office visit.

Listen in to find out how the staff in my office markets themselves, why you should focus on lifestyle dentistry and why driveway happy hours have become the primary source for connecting. Learn why you should be creative on how to get together with your team, how you can be more engaging with your connections, and how you can take this openness into your dental practice.

Show Notes

• [01:35] How we are bringing back staff with our soft opening.
• [02:54] Asking patients how they are doing and listening to their responses.
• [04:07] Learning about ourselves, looking at opportunities.
• [05:27] If you want to be successful in dentistry, you must market effectively.
• [07:00] Bring happiness and connectedness into your practice.
• [10:09] How my staff markets themselves and our practice to every patient.
• [12:20] Missing connections and experiencing a degree of loneliness when we don’t connect with others.
• [15:24] Elements I’ve discovered about driveway circles and happy hour.
• [17:30] Dr. John has felt very social even with being a wallflower.
• [19:59] Listen to what people are asking and give them relevant answers, not the answer you have scripted in your mind.
• [21:02] The Happiness Advantage by Sean Acre
• [22:34] Why you have to have all four elements in Sean’s book in order to be happy.
• [27:00] I f

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This is the Think BIG Dentistry Show where your hosts Dr. John and Marilee Sears, will show you how to give your indecision and confusion a back seat to decisive, goal-driven decisions to move you forward. Where we will break out of the mundane and routine, ordinary biases and ideas about running a dental practice and propel you and your practice into profit! We'll give you systems and strategies to create a successful practice along with the freedom to live your most powerful life.

Marilee and I chat about how you can create a clear plan with a flexible approach to have several different paths to get to where you are going with your practice goals and future achievements!

This past Monday, we had a soft open, and I talked to patients and staff alike about the activities they have been engaging in since COVID-19 lockdown, and I found their stories very intriguing and interesting. From cooking home-cooked meals to spending more time with family and significant others, I've found that others are really enjoying this newfound time spent together.

Many are also enjoying the lack of peripheral noise in their lives. With this new simplistic lifestyle, people are pairing their lives down to the things which have meaning. Along with this new view, we are reflecting and realizing that many of the activities which we were doing before the outbreak didn't add to the quality of our lives. After the perceived crisis, we recognize the opportunity which sits out in the universe. This opportunity is also seeking you as you find the opportunity.

The time we had available post-pandemic became apparent, and my planning was focused on how I'm going to create an exceptional experience for my patients when we re-open. I now have an entire notebook focused on this reflection.

Listen in to find out why people are becoming more connected, why it's important to know what your destination is in your practice, and how you can be flexible in your approach. Learn why you need to know your why, why you need to be more flexible with your plans, but to be firm with your commitments, and how simplicity can be sophisticated.

Show Notes

• [02:20] My dental practice had a soft open a few days ago!
• [03:15] Patients and staff alike are enjoying the simplicity of COVID-19 lifestyle.
• [07:47] Adding to the quality of our life by taking peripheral noise activities out of our daily routine.
• [10:01] Greater clarity to your life, better opportunities and attracting what you want out of life.
• [13:38] The question to ask yourself is “What am I doing beyond patient safety to make my client’s experience exceptional?”
• [15:43] Focus on your why and then figure out your what - what needs to happen.
• [18:37] “Firm in principle, but flexible in procedure” - Zig Zigler
• [22:24] The Little Engine That Could and lessons we can learn from this childhood story.
• [23:55] We show our true character in times of crisis in the way we respond.

FearlessDentistryPodcast.com

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This is the Think BIG Dentistry Show where your hosts Dr. John and Marilee Sears, will show you how to give your indecision and confusion a back seat to decisive, goal-driven decisions to move you forward. Where we will break out of the mundane and routine, ordinary biases and ideas about running a dental practice and propel you and your practice into profit! We'll give you systems and strategies to create a successful practice along with the freedom to live your most powerful life.

Dr. John and I chat about the three big D's direction, determination, and decision. Dr. Steven Covey says to "start with the end in mind." What do we want to achieve and stand for? What is your purpose? Many times big and bold decisions are made as a result of a life-changing event. Once you are really clear and bold about the direction of your life and what you want to achieve, then you become bold and unstoppable because your life has changed.

Life is dynamic, and what we are today is different than what we were yesterday. COVID-19 is a significant event that we haven't experienced. This event has paused us all, and now many people are self-assessing and reflecting on their life. For Dr. John, this has meant rethinking his practice, looking for new opportunities, how is he going to define his new practice?

Asking questions of patients equates to a patient knowing they are essential to Dr. John. He prides himself on giving his patients the attention they deserve, and his clients know that he will sit and listen to them. For his staff, Dr. John has changed his practice hours so his staff can have time for themselves after work hours.

Make sure to take this opportunity to make changes. Making new decisions comes from a place of power. Be excited about the new changes you've made. Decide what choices you want to make now so you can implement them in your practice when you return to your office. Marilee quotes Jim Carey saying, "You can fail at what you don't want, or you can choose to take a chance at what you love."

Listen in to find out why the solo dentist will never go away, why Dr. John's path is in a constant state of recalculation and why creativity and curiosity vary among people. Learn why curiosity makes us sit and listen to an answer, what questions you should ask yourself to know more about you and your practice, and what are the four main elements you need to be happy.

Show Notes

• [01:49] What do you stand for? What is your purpose?
• [02:50] We can make the choice at any moment to make important decisions in our life.
• [04:45] Dr. John’s plans for the near future with his dental practice.
• [06:56] “Today is an open slate and I get to spend time doing what I like to do.” Dr. John.
• [09:30] How Dr. John practices what is important to him and how he has “curious conversations” with his clients. 
• [11:54] Why it's important to “re” create yourself daily.
• [14:19] Making changes and growing versus consuming information. 
• [17:37] Marilee quotes Jim Carey from a speech he gave at a commencement. 
• [19:43] Dr. John is constantly rerout

FearlessDentistryPodcast.com

linkedin.com/in/drjohnrgordon

https://www.facebook.com/cosmeticdentist?mibextid=LQQJ4d

This is the Think BIG Dentistry Show where your hosts Dr. John and Marilee Sears, will show you how to give your indecision and confusion a back seat to decisive, goal-driven decisions to move you forward. Where we will break out of the mundane and routine, ordinary biases and ideas about running a dental practice and propel you and your practice into profit! We'll give you systems and strategies to create a successful practice along with the freedom to live your most powerful life.

Dr. John and I chat about what is going on with COVID and controlling the controllable. It's vital to be thinking about the direction of your practice, especially in these unpredictable times. Start your day with what you want the end of your day to look like in your mind. Your day doesn't have to be perfect but should achieve enough checkmarks to be content at the end of your day.

Having a clear picture, direction, and vision of success in your practice is incredibly important. It's very easy to focus on what we want so that we can lose track of what is going right for us in our lives. Building relationships, serving our clients well, and hitting key numbers and goals are all reasons to celebrate. Perfection is false because we will never reach perfection. Therefore we won't have a reason to celebrate.

Creative curiosity is happening amid the COVID pandemic. People are finding innovative ways to socialize in the face of lockdown. One of the best ways to break boredom is to explore your curiosity with creativity. Open up new pathways you haven't experienced before in your life. Curiosity is a choice and a mindset for us to grow. Be creative, and be curious about your future.

Listen in to find out the four pillar questions, how you can take advantage of creation during this period of uncertainty, and why it's essential to be focused on your end goal. Learn why you want to (and need to) focus on the positives, why it's vital to be flexible in your approach, and why everyone is critical for your vision and the destination.

Show Notes

• [01:54] Knowing how to control the controllable.
• [03:12] What do you want your life and practice to look like? “Begin with the end in mind.” Steven Covey
• [05:21] Marilee talks about her experience with her children while vacationing in Europe.
• [06:30] Perfection is false and will not give you a reason to celebrate.
• [08:04] Creative curiosity is the combination of being creative and curious. 
• [11:12] Technology has shortened our long-term visions to one to two years because things change so rapidly.
• [12:19] Putting a “pause” on your life because of the epidemic.
• [14:17] What would your life look like and how would that feel to you?
• [15:20] What do you have control over now?
• [17:10] Who can you thank on your team or in your practice right now?
• [19:30] Be flexible in your approach and still have a clear plan.
• [21:01] Ask big

FearlessDentistryPodcast.com

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https://www.facebook.com/cosmeticdentist?mibextid=LQQJ4d

This is the Think BIG Dentistry Show where your hosts Dr. John and Marilee Sears, will show you how to give your indecision and confusion a back seat to decisive, goal-driven decisions to move you forward. Where we will break out of the mundane and routine, ordinary biases and ideas about running a dental practice and propel you and your practice into profit! We'll give you systems and strategies to create a successful practice along with the freedom to live your most powerful life.

Dr. John and I chat about leadership and how we love to cultivate a community where people are continually pushing their boundaries of what they believe is possible! We want to give you the tools you need for your success.

Coronavirus has spread throughout the nation; however, this doesn't mean we should fall into panic and fear. We are better when we are rational and reasonable, as the people around us look to us for guidance and leadership. Dr. John is encouraging dentists to not shut down during the pandemic. Navigate these waters with your patients who want to come in and retain their treatment and dental hygiene. These events are cyclical and will pass.

The "Currency of Calmness" and the "Currency of Uncertainty" are two very fundamental and prominent currencies of our day. Be careful about what is guiding your life right now. Make sure to be concerned about what is under your control, not what you can't control. Be smart when you decide about risk, have certainty about how you want your practice to be seen.

Listen in to find out why being in a state of fight or flight harms your health and work environment when you should pause and reflect before making a decision, and Dr. John's mindset when he was forced to move his practice and build a new office at a new location.

Show Notes:

• [01:59] People are pushing the boundary of what they believe is possible in dentistry.
• [02:35] Coronavirus pandemic, what this is doing to our country and community.
• [03:21] Why Dr. John is encouraging dentists to not shut down.
• [05:44] People are looking for strength, firmness and leadership in these times.
• [07:21] Give people hope in this time of need through your practice.
• [09:44] Using the news to take precautions, but not be influenced by the panic and drama. 
• [11:52] Dr. John has a “no more news during lunch” policy at his practice.
• [16:06] Times when you have a critical decision in which you have to pause and reflect. 
• [19:37] Dr. John’s relationship with his son and how he passed on values to him.
• [23:04] Challenges Dr. John faced when he had to move his practice.
• [26:05] Don’t be reactive, be responsive, plan and prepare!
• [28:12] An exercise to do with your dental team to keep everyone thinking and feeling calm.

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FearlessDentistryPodcast.com

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This is the Think BIG Dentistry Show where your hosts Dr. John and Marilee Sears, will show you how to give your indecision and confusion a back seat to decisive, goal-driven decisions to move you forward. Where we will break out of the mundane and routine, ordinary biases and ideas about running a dental practice and propel you and your practice into profit! We'll give you systems and strategies to create a successful practice along with the freedom to live your most powerful life.

Today, Dr. John and I will talk about why people need to have affirmation. Affirm people by asking them great questions, taking the conversation to a new and better level. We will open up questions you can ask yourself, your team, and your patients.

We want to push each one of you to think differently. Remember to stay away from focusing on statistics, instead focus on communication. Get to know your patients, teach your staff how to ask great questions, and learn to connect with your patients. The one key factor which will grow your practice more than any other factor is getting to know your patients in a way that is meaningful to them by asking them great questions and offering them a solution to their problem.

Don't make the mistakes of focusing on the results of other dentists. Learn what the roots are for your practice. Communication and connection nourish the roots, which will grow your practice, which makes the results different. Focusing on the numbers can be disheartening because acting on the numbers lacks a passion for dentistry. Focus on your strengths, where you feel your team works best.

Look back at your path you've made and reflect on what actions you've taken, which have made a difference in your business and how your team performs. Tell a person who has made a difference in your life how much you appreciate them and what they've done for you.

Listen in to find out why patients won't move forward with a particular treatment, how to believe in your patients and understand who they are, and how to find out what your client's primary disability is, which is preventing them from undergoing treatment. Why telling your patients why you believe in them will plant a seed for them to find out why they deserve the treatment plan suggested for them.

Show Notes:

• [02:14] Dr. John talks about the stories of his patients and how incredible stories of strength and endurance come from his patients.
• [03:45] Why complaining is a waste of time and why you should take action to be in a place of empowerment.
• [06:11] Ask your patients great questions and offer them solutions to grow your practice numbers.
• [09:10] Look at the factors you can change with the team and patient base which you currently have in your practice.
• [11:13] Reflect on what actions you’ve taken which have made a difference in your business and how your team performs.
• [11:49] Dr. John reveals his greatest personal accomplishment.
• [15:38] Who is a person who has had a significant impact in your life?
• [19:04] Why patients won’t move forward with a particular treatment. The bette

FearlessDentistryPodcast.com

linkedin.com/in/drjohnrgordon

https://www.facebook.com/cosmeticdentist?mibextid=LQQJ4d

This is the Think BIG Dentistry Show where your hosts Dr. John and Marilee Sears, will show you how to give your indecision and confusion a back seat to decisive, goal-driven decisions to move you forward. Where we will break out of the mundane and routine, ordinary biases and ideas about running a dental practice and propel you and your practice into profit! We'll give you systems and strategies to create a successful practice along with the freedom to live your most powerful life.

Today, Dr. John and I will talk about the connection economy. We’ve converted from an industrial economy to a connection economy. Dr. John’s defining moments in his practice comes from the connections built during patient conversations.

Marilee quotes the phrase “Most people live 20 feet from greatness”, where most people get close enough but are satisfied, and they never reach their potential. This leads Dr. John to a formula: A + B = C. Additionally, GQ + RL = G. Focus on this formula every day, and Dr. John guarantees you will have a successful practice. This formula is the “magic spoon” to creating growth!

G Q = The art of asking Great Questions.

R L = Real Listening

The art of asking Great Questions + The art of Really Listening = Genius

Think about what level you possess in the art of asking great questions - not just good questions. Sit back and listen to your patient, staff, and others you interact with during the day. What patients really want to know is that they are being understood.

We need to learn how to listen and let the patient tell us what they need. Don’t sit in your “crown chair” and say to the patient what they should do. Dr. John’s friend said to him, “The definition of a real leader is maximum meaning, minimal words.”.

You can apply this rationale to your practice by doing the following: a cursory pre-exam, which takes less than 30 seconds, then spend the majority of your time talking with the patient and asking questions. When you ask great questions, and you listen, you transform yourself in the eyes of your patient. As a result, people view you as being an excellent and caring person. When you do these things, you become a genius in your patient’s mind. Secondly, you begin to build trust with your patients.

Listen in to find out how to create great questions, how to create understanding with your patient or client. How you can build relationships with your clients, how to not embarrass your patients, how to not limit the potential of your patients when you allow them to experience possibilities. How to let your clients dream and how to help them facilitate their dreams to become their reality.

Show Notes:

• [02:56] People follow your lead when you are knowledgeable about your field.
• [05:48] How engaged or present are we at work?
• [07:01] Dr. John tells his formula for creating growth.
• [09:45] After three decades of experience with practice procedures, Dr. John has come up with the magic bullet.
• [10:36] Where are you at in the understanding of Dr. John’s magic formula?

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