If friends keep cancelling on you, ignoring your success, or talking behind your back it might be time to ask, are they a bad friend, or are you? Loneliness is often called an epidemic, but it's not always about lacking friends, it can be about failing to be a good one. Danielle Bayard Jackson is a friendship expert and host of the Friend Forward podcast. She says neglect, poor communication, and one-sided effort quietly erode relationships and offers the tools to re-evaluate what it takes to have friends and to be a good friend.