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Enzo Ferrari was 10 years old when he fell in love with racing⌠and soon, he would make it his lifeâs mission. After almost dying in an infirmary during WWI, Enzo schmoozed his way into the driving world. He built an unstoppable racing team for Alfa Romeo⌠until he got fired, and had to strike out on his own. But thanks to his grit, stubbornness, and engineering instincts, he created a legendary brand that would rise to the top of Formula One racing *and* the luxury car market. Enzo mastered the art of strategic scarcity that underpins the entire luxury sector, but Ferrariâs journey to becoming the winningest team in F1 historyâand the most valuable car business in Europeâis marked by contradictions and tragedy (our deadliest yet). Spoiler alert, this episode will make sure you always wear your seatbelt. Hereâs why Ferrari is the best idea yet.
One last thing, check out our live podcast recording for The Best One Yet, our daily podcast, in Chicago! Tickets are on sale now, grab 'em while you still can:Â Wondery.fm/TBOYLive
Be the first to know about Wonderyâs newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter
Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Enzo Ferrari was 10 years old when he fell in love with racing⌠and soon, he would make it his lifeâs mission. After almost dying in an infirmary during WWI, Enzo schmoozed his way into the driving world. He built an unstoppable racing team for Alfa Romeo⌠until he got fired, and had to strike out on his own. But thanks to his grit, stubbornness, and engineering instincts, he created a legendary brand that would rise to the top of Formula One racing *and* the luxury car market. Enzo mastered the art of strategic scarcity that underpins the entire luxury sector, but Ferrariâs journey to becoming the winningest team in F1 historyâand the most valuable car business in Europeâis marked by contradictions and tragedy (our deadliest yet). Spoiler alert, this episode will make sure you always wear your seatbelt. Hereâs why Ferrari is the best idea yet.
One last thing, check out our live podcast recording for The Best One Yet, our daily podcast, in Chicago! Tickets are on sale now, grab 'em while you still can:Â Wondery.fm/TBOYLive
Be the first to know about Wonderyâs newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter
Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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