The Best Idea Yet

🏎️ Ferrari: The Racing Machine Even A Child Could Draw | 36


Listen Later

Enzo Ferrari was 10 years old when he fell in love with racing… and soon, he would make it his life’s mission. After almost dying in an infirmary during WWI, Enzo schmoozed his way into the driving world. He built an unstoppable racing team for Alfa Romeo… until he got fired, and had to strike out on his own. But thanks to his grit, stubbornness, and engineering instincts, he created a legendary brand that would rise to the top of Formula One racing *and* the luxury car market. Enzo mastered the art of strategic scarcity that underpins the entire luxury sector, but Ferrari’s journey to becoming the winningest team in F1 history—and the most valuable car business in Europe—is marked by contradictions and tragedy (our deadliest yet). Spoiler alert, this episode will make sure you always wear your seatbelt. Here’s why Ferrari is the best idea yet.

One last thing, check out our live podcast recording for The Best One Yet, our daily podcast, in Chicago! Tickets are on sale now, grab 'em while you still can: Wondery.fm/TBOYLive

Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter

Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.


See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

...more
View all episodesView all episodes
Download on the App Store

The Best Idea YetBy Wondery

  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5

4.5

354 ratings


More shows like The Best Idea Yet

View all
Stuff You Should Know by iHeartPodcasts

Stuff You Should Know

77,648 Listeners

Planet Money by NPR

Planet Money

30,823 Listeners

Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,260 Listeners

This Is Actually Happening by Wondery

This Is Actually Happening

10,372 Listeners

Respectful Parenting: Janet Lansbury Unruffled by JLML Press

Respectful Parenting: Janet Lansbury Unruffled

3,663 Listeners

I Hate My Boss by Wondery

I Hate My Boss

475 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,219 Listeners

American History Tellers by Wondery

American History Tellers

18,988 Listeners

Business Wars by Wondery

Business Wars

12,842 Listeners

Felonious Florida by Wondery | Sun Sentinel

Felonious Florida

4,115 Listeners

American Innovations by Wondery

American Innovations

4,046 Listeners

The Best One Yet by Nick & Jack Studios

The Best One Yet

9,600 Listeners

American Scandal by Wondery

American Scandal

18,911 Listeners

Legal Wars by Wondery

Legal Wars

2,156 Listeners

The Shrink Next Door by Wondery | Bloomberg

The Shrink Next Door

22,984 Listeners

Even the Rich by Wondery

Even the Rich

11,237 Listeners

Everything Everywhere Daily by Gary Arndt | Glassbox Media

Everything Everywhere Daily

1,979 Listeners

Business Movers by Wondery

Business Movers

1,504 Listeners

Secret Sauce by Wondery

Secret Sauce

255 Listeners

British Scandal by Wondery

British Scandal

2,446 Listeners

Uncommon Ground with Van Jones by Amazon Music | Van Jones

Uncommon Ground with Van Jones

251 Listeners

Scamfluencers by Wondery

Scamfluencers

7,084 Listeners

The Economics of Everyday Things by Freakonomics Network & Zachary Crockett

The Economics of Everyday Things

1,606 Listeners

Diss and Tell by Wondery

Diss and Tell

826 Listeners

Oh What A Time... by CBW Productions | Wondery

Oh What A Time...

105 Listeners

The Big Flop by Wondery

The Big Flop

1,115 Listeners

Men in Blazers: Early Kick Off by Men in Blazers Media Network

Men in Blazers: Early Kick Off

392 Listeners

Exposed: Cover-Up at Columbia University by Wondery

Exposed: Cover-Up at Columbia University

1,523 Listeners

Severed Affair: The Gruesome Murder of Shad Thyrion by Law&Crime

Severed Affair: The Gruesome Murder of Shad Thyrion

213 Listeners

Over the Top with Beadle and Rosenberg by Wondery

Over the Top with Beadle and Rosenberg

96 Listeners

Lemme Say This by Wondery

Lemme Say This

230 Listeners

Black Swan Murder by Law & Crime

Black Swan Murder

63 Listeners