Episode 2 is OUT NOW!
Building Your 2026 Roadmap: Reverse Engineering for Success

Most owners pick a number and hope.
 Smart owners reverse engineer it.

In this episode, Fitz & Franson break down how to create a real, predictable roadmap for 2026 by starting with your profit goal and working backwards. Clear, practical, and no-BS—this one sets the tone for your entire year.

🎧 Listen or Watch Anywhere:

📺 YouTube → https://www.youtube.com/@fitzandfransonshow

🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR

🍎 Apple Podcasts → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403

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📩 Connect with us:
Email: [email protected]
Website: https://fitzandfransonshow.com

💼 Want to work with us or sponsor the show?
Reach out to: [email protected]

🚀 Interested in working directly with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Reach out to Matt: [email protected]

🎧 Subscribe & leave a review if you’re getting value!
Available on Spotify and Apple Podcasts.

Kick today’s butt by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show/

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow/

Checking out our Tiktok: https://www.tiktok.com/@fitzandfransonshow

Welcome to Week 1 of Dealer Growth: The 6-Week Plan — the Fitz & Franson series built to help home-improvement and concrete-coatings business owners grow smarter, calmer, and more profitably.

In this episode, we break down the real foundation of business growth: planning and budgeting with clarity. Most owners operate on instinct and effort, not on numbers and structure. That works… until it doesn’t. If you’ve ever felt stuck, stressed, or unsure why the business isn’t scaling, this is where everything starts to make sense.

We cover:
 • The key numbers every dealer must know
 • How to build a realistic growth plan (not a fantasy one)
 • Why most budgeting fails before the year even starts
 • The core metrics that predict healthy growth
 • How to use your numbers to lead instead of react
 • What a clear, usable business plan actually looks like

This week sets the tone for the entire 6-week journey. Get this right, and your path to growth becomes simpler, clearer, and far less chaotic.

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📩 Connect with us:
Email: [email protected]
Website: https://fitzandfransonshow.com

💼 Want to work with us or sponsor the show?
Reach out to: [email protected]

🚀 Interested in working directly with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Reach out to Matt: [email protected]

🎧 Subscribe & leave a review if you’re getting value!
Available on Spotify and Apple Podcasts.

Kick today’s butt by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show/

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow/

Checking out our Tiktok: https://www.tiktok.com/@fitzandfransonshow

Stop scaring your customers with fees and confusing financing. AJ Wilson breaks it down.

 Fitz and Franson sit down with AJ Wilson from Penntek to expose one of the biggest sales killers in home improvement: confusion. From hidden fees to awkward financing conversations to overcomplicated pricing structures, most dealers don’t realize they’re scaring buyers away before the sale even starts.

AJ shows how the top 1% simplify the entire customer experience. Price clearly. Finance cleanly. Build trust. Close more.

If you want a smoother sales process and happier customers, this episode is a must.

🎧 Listen or Watch Anywhere:

📺 YouTube 
   🎧 Spotify
🍎 Apple Podcasts

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📩 Connect with us:
Email: [email protected]
Website: https://fitzandfransonshow.com

💼 Want to work with us or sponsor the show?
Reach out to: [email protected]

🚀 Interested in working directly with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Reach out to Matt: [email protected]

🎧 Subscribe & leave a review if you’re getting value!
Available on Spotify and Apple Podcasts.

Kick today’s butt by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show/

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow/

Checking out our Tiktok: https://www.tiktok.com/@fitzandfransonshow

What does it really take to build a business that outlives you?

In this episode, Fitz & Franson sit down with Steve Dodge, owner of Platinum Concrete Coatings in Forest Hill, Maryland, to unpack what he’s learned over two decades of entrepreneurship.

Steve started as a painting contractor at 38 years old and turned that leap of faith into a thriving coatings business built on loyalty, learning, and love for his people. From teaching his crew math on Wednesday mornings to rebuilding his sales culture from the ground up, Steve shows what leadership looks like when you care more about people than profit.

You’ll hear:
 • Why culture beats control every time
 • How to create a “continuous learning” environment your team loves
 • What to do when your best salesperson is your biggest problem
 • The importance of starting your exit plan years before you need it
 • How to build a business that can run without you

“If you treat people fairly, compensate them well, and give them opportunity, you create a family.”

This one hits every small-business owner right where it counts — the heart.

🎧 Listen or Watch Anywhere:

📺 YouTube

🎧 Spotify 

 🍎 Apple Podcasts 

Follow and subscribe if you’re getting value from the show — and share this episode with another business owner who needs to hear it.

———————————————————————————————————————
📩 Connect with us:
Email: [email protected]
Website: https://fitzandfransonshow.com

💼 Want to work with us or sponsor the show?
Reach out to: [email protected]

🚀 Interested in working directly with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Reach out to Matt: [email protected]

🎧 Subscribe & leave a review if you’re getting value!
Available on Spotify and Apple Podcasts.

Kick today’s butt by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show/

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow/

Checking out our Tiktok: https://www.tiktok.com/@fitzandfransonshow

What does it really take to build a business that outlives you?

In this episode, Fitz & Franson sit down with Steve Dodge, owner of Platinum Concrete Coatings in Baltimore, MD, to unpack 25 years of lessons from running a lifestyle business to building a true legacy company.

Steve shares how he:

• Turned installers into artists by teaching math and mindset
• Rebuilt his sales culture after painful turnover
• Learned that culture beats control every time
• Started thinking early about his exit strategy and legacy
• Built a family-first business where people stay for 20+ years

“If you treat people fairly, compensate them well, and give them opportunity, you create a family.”

This is one of our most authentic, practical, and human conversations yet — a must-listen for every owner learning how to lead, let go, and grow.

🎧 Listen or Watch Anywhere:

📺 YouTube → /@fitzandfransonshow

 🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR

🍎 Apple Podcasts → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403

#FitzAndFransonShow #Leadership #EntrepreneurLife #BusinessGrowth #ConcreteCoatings #HomeImprovement #TeamCulture #LegacyLeadership #BaltimoreMD #PowrfulMedia 

—
📩 Connect with us:
Email: [email protected]
Website: https://fitzandfransonshow.com

💼 Want to work with us or sponsor the show?
Reach out to: [email protected]

🚀 Interested in working directly with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Reach out to Matt: [email protected]

🎧 Subscribe & leave a review if you’re getting value!
Available on Spotify and Apple Podcasts.

Kick today’s butt by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show/

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow/

Checking out our Tiktok: https://www.tiktok.com/@fitzandfransonshow

When everything feels like it’s falling apart, leaders have two options — sit in the mess or pick up the shovel.

In this episode, Fitz & Franson talk about what it really means to take ownership when things get hard. From burnout and frustration to the mental traps that keep us stuck, this conversation dives deep into mindset, motivation, and the moments that define leadership.

You can’t control everything — but you can decide to move forward.

🎧 Listen now and start shoveling.

#Leadership #Mindset #Motivation #BusinessGrowth #FitzAndFransonShow

———————————————————————————————————————
📩 Connect with us:
Email: [email protected]
Website: https://fitzandfransonshow.com

💼 Want to work with us or sponsor the show?
Reach out to: [email protected]

🚀 Interested in working directly with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Reach out to Matt: [email protected]

🎧 Subscribe & leave a review if you’re getting value!
Available on Spotify and Apple Podcasts.

Kick today’s butt by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show/

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow/

Checking out our Tiktok: https://www.tiktok.com/@fitzandfransonshow

In this episode, Fitz and Franson break down emotional intelligence in leadership for business owners, sales leaders, and anyone managing people in high-stress environments. From the “Fantasy Football Syndrome” that makes us fake-listen, to why slowing down is the real leadership superpower, this conversation gets raw, funny, and practical.

They dig into how to:
✅ Coach your people beyond checklists and scorecards
✅ Build trust by listening to understand, not to reply
✅ Recognize your own bias before you lead others
✅ Handle chaos without burning out
✅ Ask better questions that create ownership and buy-in

It’s a no-fluff, real-talk episode about awareness, humility, and the kind of emotional intelligence at work that actually drives results in real businesses, not just in a book.

💬 What’s one time you realized “you can’t outwork chaos”? Drop it in the comments, we might feature your story in a future episode.

🎧 Listen or Watch Anywhere:

📺 YouTube → https://www.youtube.com/@fitzandfransonshow
🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR
🍎 Apple Podcasts → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403

📩 Connect with us:
Email: [email protected]
Website: https://fitzandfransonshow.com

💼 Want to work with us or sponsor the show?
Reach out to: [email protected]

🚀 Interested in working directly with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/fitz-sales-strategy
Reach out to Matt: [email protected]

🎧 Subscribe & leave a comment if you’re getting value!

Kick today’s butt by…
Following us on LinkedIn: →  fitz-franson-show
Hitting the bell on YouTube → @fitzandfransonshow
Liking us on Facebook → fitzandfransonshow
Checking out our TikTok →  fitzandfransonshow

🔖 Chapters:
00:00 – Intro: Emotional Intelligence in Leadership
00:40 – “Fantasy Football Syndrome”: why leaders fake-listen
03:10 – Slowing down is the leadership superpower
06:00 – Coaching beyond X’s & O’s: building awareness in teams
08:20 – Follow-ups & routines: keeping momentum after great talks
11:30 – You can’t outwork chaos: process vs. people
14:00 – Cognitive bias & self-awareness in leadership
17:30 – The “curse of knowledge”: expecting others to think like you
21:00 – Reflective listening: ask better follow-ups, create buy-in
25:00 – Open-ended questions exercise for teams (no yes/no)
28:30 – What/How over Why (Never Split the D

———————————————————————————————————————
📩 Connect with us:
Email: [email protected]
Website: https://fitzandfransonshow.com

💼 Want to work with us or sponsor the show?
Reach out to: [email protected]

🚀 Interested in working directly with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Reach out to Matt: [email protected]

🎧 Subscribe & leave a review if you’re getting value!
Available on Spotify and Apple Podcasts.

Kick today’s butt by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show/

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow/

Checking out our Tiktok: https://www.tiktok.com/@fitzandfransonshow

Most people have great ideas about where they want to go — but few have a real plan to get there. In this episode of The Fitz & Franson Show, Matt and Jay break down the truth about goal setting, why most people fail at it, and how to create goals that actually work in real life and business.

From coaching sales reps to leading teams, they share practical ways to make your goals repeatable, measurable, and attainable — and how to keep the momentum going even when life gets messy. You’ll also hear real-world examples of how small, consistent wins compound into big results.

Whether you’re leading a team, running a business, or just trying to finish the year strong, this conversation will help you set goals that mean something — and stick to them long enough to see results.

———————————————————————————————————————
📩 Connect with us:
Email: [email protected]
Website: https://fitzandfransonshow.com

💼 Want to work with us or sponsor the show?
Reach out to: [email protected]

🚀 Interested in working directly with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Reach out to Matt: [email protected]

🎧 Subscribe & leave a review if you’re getting value!
Available on Spotify and Apple Podcasts.

Kick today’s butt by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show/

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow/

Checking out our Tiktok: https://www.tiktok.com/@fitzandfransonshow

What separates a winning ad from one that flops? In this episode, Fitz and Franson break down the psychology, strategy, and structure behind ads that actually convert. From understanding the homeowner’s mindset to crafting offers with urgency, clarity, and emotion, they reveal the formula that turns clicks into customers.

You’ll learn how to:
 • Use the “POWRFUL” ad formula to build high-converting campaigns
 • Write messaging that connects with real people, not just algorithms
 • Balance brand awareness with direct response strategies
 • Create urgency and value without sounding pushy

🎯 Great ads aren’t about tricks—they’re about understanding people.
 Subscribe for more real-world conversations on sales, marketing, and leadership.

Join the Conversation:
If you resonate with any part of this discussion or want to share your thoughts, please comment below! We love hearing from you.

#FitzAndFranson #SalesStrategies #Storytelling #CustomerRelationships #EmotionalConnection #SalesManagement #BusinessGrowth

———————————————————————————————————————
📩 Connect with us:
Email: [email protected]
Website: https://fitzandfransonshow.com

💼 Want to work with us or sponsor the show?
Reach out to: [email protected]

🚀 Interested in working directly with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Reach out to Matt: [email protected]

🎧 Subscribe & leave a review if you’re getting value!
Available on Spotify and Apple Podcasts.

Kick today’s butt by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show/

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow/

Checking out our Tiktok: https://www.tiktok.com/@fitzandfransonshow

In this episode of the Fitz & Franson Show, we sit down with Liz Berman, General Manager at DiStefano Brothers Concrete Coatings
 — a Penntek Concrete Coatings dealer leading the way in Rhode Island, Connecticut, and Southeastern Massachusetts.

Liz shares her journey from running a Chamber of Commerce to building one of the fastest-growing concrete coatings divisions on the East Coast. From working side-by-side with her husband Tony, to scaling from 1 crew to 13+, Liz reveals what it takes to lead a team, build culture, and keep growth smart — without losing the trust of customers or employees.

🔥 Highlights in this conversation:

Why “never half-ass two things, whole-ass one thing” became her leadership motto

What it’s really like being a woman leader in construction & remodeling

How she turned COVID shutdowns into an opportunity to grow coatings while others stalled

The blunt truth about leadership: “Sometimes you’re the villain in someone’s story — and you have to be okay with that.”

How DiStefano’s culture is so strong their sales reps quote the core values to each other in texts

Why continuous improvement (1% better every day) matters more than chasing perfection

👷 Shoutout to Liz and the team at DiStefano Brothers Concrete Coatings
 for the incredible work they’re doing with Penntek Concrete Coatings.

———————————————————————————————————————
📩 Connect with us:
Email: [email protected]
Website: https://fitzandfransonshow.com

💼 Want to work with us or sponsor the show?
Reach out to: [email protected]

🚀 Interested in working directly with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Reach out to Matt: [email protected]

🎧 Subscribe & leave a review if you’re getting value!
Available on Spotify and Apple Podcasts.

Kick today’s butt by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show/

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow/

Checking out our Tiktok: https://www.tiktok.com/@fitzandfransonshow