Chris Barnes is the Director of Field Office Architecture, a 7-person architecture practice based in Melbourne.

In this episode, Chris and I spoke about:

• A new approach the studio is taking to 3d visualisation that allows them to showcase their unbuilt design ideas, and as well as capitalise on the projects they have coming up in the pipeline.
• The networking habit and “champions list” strategy Chris has build over time that has lead to most of the studio’s project opportunities.
• Why investing in professional branding 5 years into the studio’s journey has helped them to attract both design-savvy clients and quality candidates.
• How a studio can find the right balance between brand and lead-generation in their website and approach to digital marketing, and how this balance might shift over time as your goals change.

If you’d like to learn more about Field Office Architecture, you can visit fieldoffice.com.au or follow them on Instagram @fieldoffice.arch

If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.

This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.