Justin McKenna, Director of Basketball Performance at Bucknell University, joins the Samson Strength Coach Collective to discuss his journey through the strength and conditioning world—from small-school beginnings to experiences at powerhouse programs like Duke and Kentucky. He dives into the importance of being adaptable, filling additional roles that support overall team operations, and developing systems that promote athlete ownership. Throughout the conversation, Justin highlights the role of nutrition, communication, and individualized training in maximizing performance. His perspective emphasizes that success in basketball performance isn’t just about sets and reps, but about providing athletes with the tools, environment, and autonomy to grow.

Key Takeaways:

• Justin’s path from Division III athlete to Power 5 performance coach shaped his coaching versatility.
  

• Building genuine relationships is foundational for athlete buy-in.
  

• Nutrition and recovery innovations play a critical role in modern performance.
  

• Strength coaches must adapt to increasing demands and evolving athlete needs.
  

• Autonomy fosters investment—athletes perform better when they have a say.
  

• Individualized training strategies are essential in basketball performance.
  

• Creativity and alternative environments can keep athletes engaged.
  

• Strength coaches often fill additional roles beyond the weight room.
  

• Life skills built in sport can prepare athletes for long-term success.
  

Quote:“Because at the end of the day, like if they're more invested, if they feel like they have a stake in what we're doing, they're going to give better outputs.” — Justin McKenna