Host Jonathan Clues discusses the impact of international recruitment and study abroad programs on U.S. higher education with guest Dr. John Neiser, Vice President for International Operations at Fairleigh Dickinson University. They delve into how international recruitment has shifted from being a symbolic effort to a critical revenue source, with Dr. Neiser highlighting that international operations contribute to a significant portion of his university’s revenue. The conversation explores the strategic importance of international students, the challenges of geopolitical and economic factors, and the necessity of developing strong relationships with recruitment agents. They also touch on the role of digital experiences in international recruitment and emphasize the need for institutions to offer more personalized and relevant support systems for international students.

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Our latest episode of “Filling Seats” features StudentBridge CEO Jonathan Clues alongside Vanessa Didyk from ZeeMee and Dave Becker from CampusESP to discuss innovative strategies and technologies to boost enrollment, enhance student experiences, and maintain continuity despite staff changes.

Jonathan, Vanessa, and Dave also tackle key questions:

• How can institutions leverage technology to retain knowledge when staff members leave?
• What are the latest trends in student engagement and how can they boost enrollment?
• What proven strategies increase student retention and success?

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In the third installment of our series on the 2023 RNL Trend Report, once again, we peel back layers of data to offer actionable insights on what motivates students to opt in to receive emails, text messages, and telephone calls. From their unique vantage points, Dr. Raquel Bermejo, Associate Vice President of Market Research and Planning for RNL and StudentBridge CEO and founder Jonathan Clues dive into the privilege of receiving personal information and what students seek in return. Most important, the pair unpacks surprisingly high open rates for recruitment emails and the essential components these communications must include. 

Raquel and Jonathan also answer:

How do students prefer to be contacted?
What do they want to know?
When do students want to be contact?
How to calibrate outreach at each stage of their college search?

Don't forget! Raquel and Jonathan break down more of the 2023 RNL Trend Report in Episodes 38 and 39 of Filling Seats. 

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In this episode, we explore the busy summer travel season and the opportunity it presents for visitor services teams. Preparing for these crowds can be key, especially if your institution is located in a high-interest city, like Boston.  In 2023, 22% of students visited campuses in a stealth, unannounced visit (Source: Niche). Amber Fitzgerald, director of enrollment visitor services at Suffolk University, shares best practices for engaging these prospective student-tourists.

You'll also hear:

• How to alleviate the challenges facing visitor services teams
• Tips for supporting visitors throughout the enrollment life cycle
• Opportunities the FAFSA delay created to engage students
• Strategies for giving students the personalization they expect

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Residence life, mental health, and wellness play a significant role in enrollment marketing and student college search today. In this episode of Filling Seats, StudentBridge CEO Jonathan Clues interviews ed tech innovators Luke Warren and Richard Nichols of Kinetic Software, a leader in student housing and accommodations. The trio compare notes on priorities and pain points facing students, parents, and admissions teams, while exploring the global and unique realities facing students in North America and the United Kingdom. 

• Overall trends in student residence life and housing
• Student priorities, from lifestyle to academics
• Technology's role in providing student-centered solutions

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Feeding students’ appetite for omni-channel doesn’t have to be ‘oh my’. RNL’s Raquel Bermejo and StudentBridge CEO Jonathan Clues give a crash course on the multiple sources students use in their college search. Plus, implementing an omni-channel strategy is like composing a symphony, so higher ed marketing maestro Jose Mallabo also stops by to share practical tips based on the 2023 E-Expectations Trend Report.

The hosts answer:

• What information sources do students use?
• Do students really read email and brochures?
• Isn’t social media enough?
• What trends should our team prepare for?

For more:

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Accelerate conversion with virtual video

2023 E-Expectations Trend Report

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RNL’s Raquel Bermejo discusses the growth of video as an essential part of an admissions strategy with StudentBridge CEO Jonathan Clues. You’ll hear:

• Demand for virtual experiences and personalization
• Key Findings from the 2023 E-Expectations Trend Report
• How video and personalization drive enrollment and conversion
• Best practices for creating authentic videos about students' interests 

More intelligence on the power of virtual video
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Full 2023 E-Expectations Trend Report

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In this episode, you’ll hear from Corrie Wilder who is the Executive Director of Marketing and Communications at Washington State University Everett, a small regional campus in the WSU system

You'll hear:

• How they navigate recruitment and marketing as a branch campus of a larger university system
• Advantages of marketing a small regional school and what marketing tactics work best
• Recommendations for how to grow enrollment among non-traditional populations

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In this episode, you’ll hear from Sarah McMaster who is the Executive Director of Marketing and Enrollment Management at Champlain College Online.

You'll hear:

• Similarities and differences in enrollment marketing strategy for online vs. on-campus programs
• How they’re capturing prospect email addresses by providing value
• Areas of improvement and recommendations for enrollment teams
• Sarah’s take on AI, ChatGPT, marketing ethics, and data privacy

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In this episode, you’ll hear from Alyson Leas who is the Director of Admissions at University of Jamestown, a private Christian liberal arts university in Jamestown, North Dakota.

You'll hear:

• The importance of being present and showcasing value
• Their unique approach to communicating outcomes that specifically appeals to parents
• How UJ markets to stealth students and enables them to easily find what they’re looking for
• Why video is an essential part of their strategy

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