Filling Seats: The State of Enrollment Marketing in Higher Ed

In this episode, you’ll hear from Corrie Wilder who is the Executive Director of Marketing and Communications at Washington State University Everett, a small regional campus in the WSU system

You'll hear:

• How they navigate recruitment and marketing as a branch campus of a larger university system
• Advantages of marketing a small regional school and what marketing tactics work best
• Recommendations for how to grow enrollment among non-traditional populations

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In this episode, you’ll hear from Sarah McMaster who is the Executive Director of Marketing and Enrollment Management at Champlain College Online.

You'll hear:

• Similarities and differences in enrollment marketing strategy for online vs. on-campus programs
• How they’re capturing prospect email addresses by providing value
• Areas of improvement and recommendations for enrollment teams
• Sarah’s take on AI, ChatGPT, marketing ethics, and data privacy

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In this episode, you’ll hear from Alyson Leas who is the Director of Admissions at University of Jamestown, a private Christian liberal arts university in Jamestown, North Dakota.

You'll hear:

• The importance of being present and showcasing value
• Their unique approach to communicating outcomes that specifically appeals to parents
• How UJ markets to stealth students and enables them to easily find what they’re looking for
• Why video is an essential part of their strategy

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In this episode, you’ll hear from Alyssa Brant and Kailey MacDonald, two StudentBridge team members who work with our partners to ensure their success.

You'll hear them discuss:

• The biggest challenges they see schools face and top recommendations for success heading into the next enrollment cycle
• Why authentic content matters and how to achieve it without hiring more staff
• Rising trends in marketing, campus tours, in-person recruitment, and student behavior

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In this episode, you’ll hear from Jordan Stevenson who is now the Executive Director of Admissions and New Student Programs at Kennesaw State University, as well as Sara-Jean Gilbert who is the Associate Director of Admission at Illinois College.

You'll hear:

• How they’ve communicated with admits throughout the yield process over the past few enrollment cycles
• What success they’ve seen from recent strategy shifts
• PLUS: Learn about the new StudentBridge and what this means for institutions and prospective students

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In this episode, we're sharing 8 strategies to prioritize for the next enrollment cycle. You'll also hear from past podcast guests with their perspective.

Find out:

• how to combat the decline in college-bound students and increase in competition
• what channels you might be using ineffectively or overlooking
• all the ways personalization can be utilized to boost enrollment

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In this episode, you’ll hear from Mary Beth Marks who is the Executive Director of Enrollment Marketing at University of the Pacific, a private university in Northern California.

You'll hear her discuss:

• the importance of marketing to enrollment
• how they're using paid TikTok ads to build brand awareness
• what she thinks about using mail and email to meet enrollment goals

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In this episode, you’ll hear from Laura Rudolph who is the Director of Enrollment Communication at Transylvania University, a private liberal arts university in Lexington, Kentucky.

You'll hear her discuss:

• how they impact enrollment through strategic communication to parents
• why it's essential to use both data and individual interactions to inform a strategy
• how they embody their small-school approach in campus visits

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Happy Birthday to Filling Seats 🎉 In this episode, you'll hear from Jonathan Clues, CEO and founder of StudentBridge

You'll hear him discuss:

• what the past few years have looked like for StudentBridge
• what's to come this year and how that has a huge impact for colleges and universities
• what insight he has for schools to meet enrollment goals this year

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In this episode, you’ll hear from Drew Granucci who is the Associate Director of Admissions at University of Connecticut.

You'll hear him discuss:

• advantages and disadvantages of working at a big-name school
• the positive impacts the pandemic has had on their in-person and virtual visits
• how they strategically and successfully use outbound phone calls to engage with prospective students

🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest