Filling Seats: The State of Enrollment Marketing in Higher Ed

In this episode, you’ll hear from Stephen Woodward who is the Marketing & Communications Manager in the Bill Gatton College of Pharmacy at East Tennessee State University.

You'll hear him talk about:

• what the state of enrollment marketing is for pharmacy schools and what the future might bring
• what it's like being a department of one
• how they're differentiating their program from others

🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest

In this episode, you’ll hear from Lauren Findley and Noelle Stovall who are the Director and Associate Director of Admissions at Jacksonville State University. Jacksonville State is a public institution in Alabama.

You'll hear them discuss:

• the working relationship between them and their relationship with university leadership
• how they differentiate their school in a state with such heavy competition
• the positive impacts for student access that were brought on by the pandemic

🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest

In this episode, you’ll hear from Mark Forehand who is Interim Vice President of Enrollment at Kennesaw State University.

You'll hear him talk about:

• how Kennesaw State nearly doubled its total student body enrollment in a decade
• the importance of video to Kennesaw's online presence and how they create video without straining resources
• what channels are most effective for meeting massive enrollment goals

🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest

In this episode, you’ll hear from Chelsea Holley who is the Director of Admissions at Spelman College.

You'll hear her talk about:

• what shaping enrollment looks like for a truly unique institution like Spelman
• how social media has played a huge role in showcasing Spelman online and how they've done it with a small team
• what strategies she's using to retain her staff if pay raises are not an option

🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest

In this episode, you’ll hear from Ben Congleton who is the CEO of Olark, which provides live chat for university websites.

You'll hear him talk about:

• the importance of live chat, and what its benefits are over texting
• how different universities have utilized chat and what their successes have been
• how universities can manage live chat, even with a small or understaffed team

🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest

In this episode, you’ll hear from Hillary Kane who is the Chief Communications & Marketing Officer at a private law school in California.

You'll hear her talk about:

• the most effective channels for different types of programs and audiences
• what prospective law students are looking for during their search
• what the future might look like for virtual or hybrid law programs

🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest

In this episode, you’ll hear from Bob Johnson who has been a consultant in higher ed since 2006 helping schools develop strong marketing communication strategies. 

You'll hear him talk about:

• the top mistakes colleges and universities make on the website homepage
• critical information that could be missing from your school's academic program pages
• what's more important for your enrollment marketing strategy than high-priced technology

🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest

In this episode, you’ll hear from Megan Moloney who is the Vice President for Marketing and Communications at Transylvania University.

You'll hear her talk about:

• the collaborative, working relationship between university marketing and enrollment marketing
• what channels are most effective at different stages of the funnel
• how she uses her background in federal public affairs to navigate on-campus politics

🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest

In this episode, you’ll hear from Jeremy Tiers who oversees Admissions Services at Tudor Collegiate Stratgies, which provides Advanced Recruiting and Training Strategies.

You'll hear him talk about:

• why inconsistency and outdated tactics are the holding back enrollment marketers
• how enrollment leaders can create a better culture to retain staff
• what students truly want in terms of personalization

🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest

In this episode, you’ll hear from LaNelda Rolley who is the CMO at Nevada State College.

You'll hear her talk about:

• the most effective channels for her school, which aren't print or email
• how she's using targeted social ads for different populations
• what growth has looked like for her school

🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest