Filling Seats: The State of Enrollment Marketing in Higher Ed

In this episode, you’ll hear from Kevin Renton who is a Principal at eCity Interactive, a digital design and marketing agency based in Philadelphia.

You'll hear him talk about:

• the different forms of personalization and how to best attain it
• an agency view of enrollment marketing
• how COVID has forever changed this industry (for the better!)

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In this episode, you’ll hear from Tyler Peterson, Executive Director of Admissions & Financial Assistance at the University of Alabama at Birmingham and current president of SACAC. 

You'll hear him talk about:

• how to engage employees through the great resignation
• his perspective on what schools are doing well (and not so well!)
• what to expect at the upcoming SACAC conference

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In this episode, you’ll hear from Judith Stockmon who is the Assistant Dean for Graduate Enrollment at American University College of Arts and Sciences. You'll hear her talk about: 

• how an on-going collection of data guides their ability to recruit
• how her private sector experience shaped her view on enrollment as a consumer product now
• how analyzing data has revealed critical insights on their student population

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In this episode, you’ll hear from Dr. Kerr Ramsay who is the Senior Vice President of Enrollment at High Point University, a private university in North Carolina.

You'll hear him talk about:

• how High Point is using print and email differently
• why enrollment marketing gets a bad rap
• what the future for enrollment might look like

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In this episode, you’ll hear from Mariah Hughes who is the Director of Marketing and Public Relations at Eastern Maine Community College. You'll hear us talk about: 

• the importance of brand management and marketing at a two-year institution
• how Mariah gets it done as a one-person marketing operation
• how EMCC strives for access in its programs and offerings

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In this episode, you’ll hear from Kylie Hall who is the Assistant Director of Admissions Communications at Georgia Southern University, a large public institution with three campuses in Georgia. 

Kylie and I discuss:

• how Georgia Southern has grown enrollment during the pandemic by utilizing surveying in the yield process
• her view on collaboration between peers in higher ed
• a multi-channel approach to communication with prospective students

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In this episode, you’ll hear from Jonathan Clues who is the CEO and founder of StudentBridge. 

We talk about:

• why Jonathan chose to work in higher education after being a professional racecar driver
• what he believes the future of higher education and enrollment marketing are
• his vision for how virtual experiences can complement existing in-person and on-campus tactics

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New episodes release each month

Learn what’s working to grow, shape, and sustain enrollment at colleges and universities, directly from fellow enrollment marketers, thought leaders, and edtech innovators.

At StudentBridge, our goal is for every student to find the perfect fit and every school to fill every seat. We’ve been around for more than a decade, and we’ve partnered with 500 colleges and universities (and counting!) to help them achieve more!

Listen in for proven strategies to fill seats this cycle and beyond.

🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest