Filling Seats: The State of Enrollment Marketing in Higher Ed

In this episode, you’ll hear from Lindsay Nyquist who is the Director of Marketing & Communications at Fort Lewis College, which is is a small public liberal arts college in Durango, Colorado.

You'll hear her discuss:

• how their remote location plays a role in their in-person and virtual visit strategy
• how they convey authentic student voices through their social content and enrollment messaging
• what their relationship is like with admissions and campus administration

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In this episode, you’ll hear from Claire Lawrence who is the Academic and Admissions Advisor at the University of Texas Health Science Center at Houston School of Public Health.

You'll hear her discuss:

• how organic social content plays a role in their digital strategy
• their grassroots approach to recruiting public health students
• the challenges they face with increased competition

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In this episode, you’ll hear from Dr. Christophe Morin who is a neuroscientist, professor of media psychology and CEO of SalesBrain.

He has 30+ years of experience in marketing, consumer research, and advertising effectiveness, and his passion is to understand and predict consumer behavior using cutting-edge science.

You'll hear him discuss:

• top mistakes colleges and universities make in their marketing efforts
• how to invest in ensuring your homepage and webpages are capturing prospective students' attention
• the top strategy tweak any team can make that will make the biggest difference, regardless of capacity or bandwidth

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In this episode, you’ll hear from Lauren Mauldin who is the Director of Communications & Marketing at Mercer University School of Law. Mercer is a small private school located in Georgia.

You'll hear her discuss:

• how they convey their small school feel through virtual visits
• how their strategy is changing to appeal to Gen Z
• some creative strategies for meeting the increasing content demands with less resources

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In this episode, you’ll hear from Timothy Butterfield who is the Admission Marketing Specialist at Grinnell College. Grinnell is a small private liberal arts college in Iowa.

You'll hear him discuss:

• one of the top ways Grinnell receives quality inquiries
• some of the unique challenges they face as a highly selective institution
• the importance of communicating the "why" with prospective students throughout the college search process

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In this episode, you’ll hear from Chris Showalter who is the Lead Video Producer at StudentBridge.

You'll hear him discuss:

• top mistakes schools make when creating video
• when to use short-form, long-form, self-shot, and professional video
• where in the enrollment funnel video plays the biggest role

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In this episode, you’ll hear from Michael Ruiz who is the Assistant Dean for Admissions and Financial Aid at Southern Illinois University School of Law. SIU is a mid-sized public university in Carbondale, Illinois.

You'll hear him discuss:

• how they balance the demand for filling seats with the desire for finding the best-fit students
• how in-person visits fit into their overall strategy
• how they make it all work with a small team and a shrinking prospective student population

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In this episode, you'll hear from Jay Collier who is the Director of College Relations at Wayne State College, a small public college in northeast Nebraska.

You'll hear him discuss:

• how Wayne State has increased enrollment and retention through a culture of supporting students
• why digital is their most effective marketing channel
• how they were able to increase their enrollment marketing budget to achieve necessary targets

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In this episode, you’ll hear from Cassie Montgomery who is the Director of Outreach Services at Amarillo College, which is a community college in the Texas panhandle.

You'll hear her discuss:

• how marketing a community college differs from a four-year institution
• how she revamped their campus visit experience and how she designed it to meet the needs of a prospective community college student
• the importance of relationship building for recruiting their students 

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In this episode, you’ll hear from two team members at Washington University in St. Louis Division of Biology & Biomedical Sciences -- Andrew Richards, Director of Admissions & Recruitment and Kyla Evans, Recruitment and Communications Coordinator.

You'll hear them discuss:

• how they compete against other nationally known institutions
• how they utilize a combo of mass marketing and personal outreach to bring in their class
• their take on increasing access for STEM fields

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