In this episode, you’ll hear from Hillary Kane who is the Chief Communications & Marketing Officer at a private law school in California.

You'll hear her talk about:

• the most effective channels for different types of programs and audiences
• what prospective law students are looking for during their search
• what the future might look like for virtual or hybrid law programs

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In this episode, you’ll hear from Bob Johnson who has been a consultant in higher ed since 2006 helping schools develop strong marketing communication strategies. 

You'll hear him talk about:

• the top mistakes colleges and universities make on the website homepage
• critical information that could be missing from your school's academic program pages
• what's more important for your enrollment marketing strategy than high-priced technology

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In this episode, you’ll hear from Megan Moloney who is the Vice President for Marketing and Communications at Transylvania University.

You'll hear her talk about:

• the collaborative, working relationship between university marketing and enrollment marketing
• what channels are most effective at different stages of the funnel
• how she uses her background in federal public affairs to navigate on-campus politics

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In this episode, you’ll hear from Jeremy Tiers who oversees Admissions Services at Tudor Collegiate Stratgies, which provides Advanced Recruiting and Training Strategies.

You'll hear him talk about:

• why inconsistency and outdated tactics are the holding back enrollment marketers
• how enrollment leaders can create a better culture to retain staff
• what students truly want in terms of personalization

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In this episode, you’ll hear from LaNelda Rolley who is the CMO at Nevada State College.

You'll hear her talk about:

• the most effective channels for her school, which aren't print or email
• how she's using targeted social ads for different populations
• what growth has looked like for her school

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In this episode, you’ll hear from Kevin Renton who is a Principal at eCity Interactive, a digital design and marketing agency based in Philadelphia.

You'll hear him talk about:

• the different forms of personalization and how to best attain it
• an agency view of enrollment marketing
• how COVID has forever changed this industry (for the better!)

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In this episode, you’ll hear from Tyler Peterson, Executive Director of Admissions & Financial Assistance at the University of Alabama at Birmingham and current president of SACAC. 

You'll hear him talk about:

• how to engage employees through the great resignation
• his perspective on what schools are doing well (and not so well!)
• what to expect at the upcoming SACAC conference

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In this episode, you’ll hear from Judith Stockmon who is the Assistant Dean for Graduate Enrollment at American University College of Arts and Sciences. You'll hear her talk about: 

• how an on-going collection of data guides their ability to recruit
• how her private sector experience shaped her view on enrollment as a consumer product now
• how analyzing data has revealed critical insights on their student population

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In this episode, you’ll hear from Dr. Kerr Ramsay who is the Senior Vice President of Enrollment at High Point University, a private university in North Carolina.

You'll hear him talk about:

• how High Point is using print and email differently
• why enrollment marketing gets a bad rap
• what the future for enrollment might look like

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💻 Schedule a meeting with our team
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In this episode, you’ll hear from Mariah Hughes who is the Director of Marketing and Public Relations at Eastern Maine Community College. You'll hear us talk about: 

• the importance of brand management and marketing at a two-year institution
• how Mariah gets it done as a one-person marketing operation
• how EMCC strives for access in its programs and offerings

🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest