The Purpose Focused Advisor

Financial Advisor Edition: The 80-20 Analysis for Targeting Your Ultimate Clients


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Attracting the right clients is crucial for business growth. However, identifying these ultimate clients can be a challenging task. It requires careful assessment of your existing client base to understand who you truly enjoy serving the most.
In today’s episode of The Truest Fan Blueprint podcast, hosts Rob Brown and Phil Calandra shed light on the power of the 80-20 Analysis in targeting ultimate clients. For financial advisors aiming to propel their business growth, conducting this analysis is not just an option; it’s a necessity.
By dedicating time to analyze your client base, you can uncover hidden gems and key characteristics of clients that truly drive your business forward. These are your ultimate clients. Armed with the insights from the 80-20 Analysis, you can make informed decisions on where to invest your time, energy, and resources, ensuring that you deliver exceptional value to the right people.
In this week's episode, Rob and Phil shed light on the following crucial topics:
  • Strategic Asset Building: Exploring the Influence of 80-20 Analysis on Business Growth
  • Choosing the Perfect Match: The Significance of Qualifying Prospects in Finding Your Ideal Clients
  • Precision in Partnership: Unveiling the Importance of Defining Clients that Thrive with Your Business
  • Unleashing the Power of 80-20 Analysis: Identifying Key Clients for Maximum Business Impact

The 80-20 analysis rescues you from the misguided notion that more is always better for your business. By employing this strategic approach, you can concentrate on the smaller percentage that generates the most revenue, leading to improved efficiency and greater satisfaction for your valued clients.
Show Highlights:
  • The importance of 80-20 analysis in growing you assets under management (AUM) [02:20]
  • Why you need to qualify prospects before working with them [03:20]
  • Getting clear on the clients that work best for you and your business [04:40] 
  • The impact of 80-20 analysis in figuring out ultimate clients [09:22]

Resources

The Truest Fan Blueprint episode 044: Financial Advisor Edition: Four Key Steps to Accelerate Assets Under Management  Growth


Connect with Phil Calandra:

Website - http://truestfan.com/ Facebook -https://www.facebook.com/truestfan   LinkedIn -  https://www.linkedin.com/groups/8496989/
Connect with Rob Brown:

Website: http://truestfan.com/ Connect on Facebook https://www.facebook.com/truestfan Connect on LinkedIn https://www.linkedin.com/in/truestfan/
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The Purpose Focused AdvisorBy Rob Brown

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