Financial Coaches Network - The Podcast: Build your Financial Coaching Business

By Joshua Escalante Troesh, Garrett Philbin, Amelie Riendl, and Emily BlainBusiness Entrepreneurship

Financial Coaches Network - The Podcast: Build your Financial Coaching Business episodes

August 15, 2023#87: Launch Sample: Mission & Vision Statements and Vital Few Goals
Today, we have a sneak preview of what Launch is like! Launch includes instructional videos each week, but it also includes two sets of Guided Practice videos, one with Garrett and one with Emily, where Josh walks them through the home/officework of the week. This episode features Garrett going through his Mission and Vision statements, and his Vital Few Goals.
Top takeaways:
These mission and vision statements should be for YOU–it doesn’t matter what anyone else thinks.
The mission and vision statements should serve as focal points for you and your business.
Make sure you think about YOUR goals, not the goals you think you should have.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
30 min
August 08, 2023#86: Let’s Talk Marketing Funnels!
Join Josh and Emily to discuss what is marketing, what are marketing funnels, and how do you build one for your business?
Top takeaways:
Marketing is all the activities a business does to satisfy the needs of consumers.
A marketing funnel is an advertising campaign.
The goal is to cast a wide net at the beginning of the campaign, and gradually decrease the number of people who progress through the funnel until you get to the point of having solid leads.
Think about the typical journey that your client will take, and then build the funnel around that.
Start with a triggering event, then think about what they’ll want to find out for themselves and build something around that.
Steps of making a decision: Recognition that there’s a need, gathering info related to that need, visualize selves with need being met, verify “is this right for me?” (maybe transition to sales call here?).
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
30 min
August 01, 2023#85: What info should I gather before a first meeting?
Join Josh and Amelie to discuss info gathering before your first paid meeting! Many of us have a tendency to make fancy forms to gather lots of detailed info about clients, but…what are the best practices?
Top takeaways:
Ask yourself, “What am I trying to accomplish in this meeting?” and gather the bare minimum possible.
The more information you ask for, the longer it will take them to schedule a first meeting.
Think carefully about what you want to ask in person (and respond to the gut reaction) versus asking ahead of time and getting a more measured, reflective answer.
The more of your work that can happen during the meeting, the more you preserve your time–try to enter data directly into software.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
40 min
July 25, 2023#84: Growing Your Audience with Ryan Roi
Join Josh and special return guest Ryan Roi to discuss how to grow your social media audience! Ryan’s business, the Artful Dollar, works primarily with group coaching for tattoo artists.
Top takeaways:
Niching down is like putting your thumb on the hose–it helps you focus your message and makes it far more shareable.
People outside of your niche will ask about your services if your personality resonates with them.
Surprisingly…don’t focus as much on quality as on quantity. Don’t post just to post, but also don’t be a perfectionist.
Be human.
Being a guest on podcasts that have the same audience as you can be valuable.
Resources:
Episode #64 - Ryan Roi on the importance of investing in yourself
Learn more about Ryan at his website (The Artful Dollar), find him on Instagram (again, The Artful Dollar), or listen to his podcast (yet again, The Artful Dollar!)
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
39 min
July 18, 2023#83: Marketing options beyond social media
Join Josh and Emily to discuss marketing beyond social media.
Top takeaways:
The first question to ask yourself is, “Where do my ideal clients hang out?”
Google ads and websites are a solid combination.
Physically get a booth at events attended by your niche.
Handing a business card to someone is a great way to get a business card in return.
Continue learning with…
Episode #43 - Marketing beyond social media
Episode #64 - Ryan Roi on the importance of investing in yourself
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
35 min
July 11, 2023#82: How do you run a sales/prospecting call?
Join Josh and Amelie to discuss prospecting calls–what are they, what should you cover, how to handle various situations.
Top takeaways:
The most important part of a prospecting call is to find out what the client’s needs are, and whether that’s something you can help them with or not.
You also need to figure out whether you even LIKE them–will you enjoy working with them?
You ALSO need to build trust.
Having a script to start with is great as you learn what works and what doesn’t.
Your first FIVE words are vital–people will listen to the first five words of anything, so don’t make it about you.
Save in-depth conversations about goals for a coaching call.
Continue learning with…
Episode #34 - How to follow up with prospects
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
41 min
July 04, 2023#81: Our top software recommendations
Join Josh and Emily as they share software recommendations!!
Top recommendations:
Calendar - Calendly or Acuity (leaning towards Calendly having more features)
Payment processor - AdvicePay (included with FCN membership)
Website - FCN offers a customized website template plus hosting, otherwise Squarespace or Wix
CRM - Dubsado (but it takes a LOT to customize), Wealthbox (but will also take quite a bit of customization), or just a spreadsheet (for your first 5-6 clients)
Coaching/budgeting software - FCN MoneyCoach
Accounting software - Quickbooks
Email marketing software - ehhh? Nothing really stands out as better than the rest.
Debt management/planning software - undebt.it
Design software - Canva (or hire someone!)
Tax planning software - Holistiplan (though Josh is considering switching to FP Alpha)
Financial Planning software - Right Capital (though Josh is reevaluating this and may switch to eMoney)
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
42 min
June 27, 2023#80: Avoiding Liability
Join Josh and Garrett as they start off discussing what coaching means and what future regulations may look like, then continue to talking about liability in multiple areas.
Top takeaways:
It’s far easier than most of us would expect to accidentally step into law advice.
Remember how complicated the tax code is, and be VERY cautious when giving tax advice.
It’s important to be aware of where the liability could be, and be ready to partner with other professionals to work with your clients.
Some states prohibit any amount of insurance advice without a license.
You have to pay attention to both the laws of your state AND the laws of your client’s state.
Other related episodes:
Episode #62: Ongoing Coaching: How do I continue to show value?
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
51 min
June 20, 2023#79: Clients who don't make habit changes in 6 months
Join Josh and Amelie to follow up on a conversation about those clients who just don’t change in 6 months. What are red flags? How do you handle that situation?
Top takeaways:
There is a potential for brand liability from people who are paying you and aren’t making any changes.
Red flags to look out for: debt balances going the wrong way without reasons, no progress towards objectives, if they’re accomplishing the easy but less important things but not the bigger things.
Don’t make empty threats…but sometimes telling a client, “Hey, if you continue in this way, I can’t work with you anymore.” is the best thing for that client.
Other related episodes:
Episode #62: Ongoing Coaching: How do I continue to show value?
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income.https://www.financialcoachesnetwork.com/grow
34 min
June 13, 2023#78: How can I respond to the question, "Why is your price so high?"
Join Josh and Emily to discuss a common fear among new financial coaches. What do you say if a client asks “why do you charge so much?!”
Top takeaways:
If one person asks, that’s a reflection of their thoughts/opinions. If 50% of people are saying something, then that’s a pattern that you may want to examine.
Bring pricing up at the end of the conversation (unless the client brings it up).
Get comfortable with your pricing so that you can validate clients’ feelings that it’s too high, and simply refer them to other resources without being tempted to offer discounts.
Other related episodes:
Episode #31 - Should I list my prices on my website?
Episode #77 - How do I set pricing with my first clients?
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income.https://www.financialcoachesnetwork.com/grow
28 min

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Looking to build a successful financial coaching business? Join thousands of others in the Financial Coaches Community who are building successful financial coaching businesses. Hosted by Joshua…