Financial Coaches Network - The Podcast: Build your Financial Coaching Business

By Joshua Escalante Troesh, Garrett Philbin, Amelie Riendl, and Emily BlainBusiness Entrepreneurship

Financial Coaches Network - The Podcast: Build your Financial Coaching Business episodes

March 28, 2023#67: Client Testimonials Best Practices
Episode 67: Client Testimonials Best Practices
Join Josh and Garrett for part 2 of a conversation about client testimonials and specifics around what to include, how to format them, and more details!
Top takeaways:
Information-centric testimonials are best in written format; emotion-centric testimonials are best in video format.
When a video is too polished, it can make the testimonial lose credibility.
People will read/listen to/watch the first 5 words of anything, and then decide if they care (and continue for 50 words) or don’t (in which care they’ll stop).
You want your testimonial to be STARs: Situation Task Action Result.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
28 min
March 21, 2023#66: How do client testimonials fit into marketing?
Episode 66: How do client testimonials fit into marketing?
Join Josh and Garrett for part 1 of a conversation about client testimonials and how/whether they fit into marketing!
Top takeaways:
Whether to use testimonials depends on your niche.
If your target clients rely on gut instinct, testimonials could be very influential. For people who are very analytical and are generally skeptical, testimonials are going to be less persuasive.
Case studies (this is what this person did and this is how) could be an interesting alternative to testimonials.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
24 min
March 14, 2023#65: How can I best bootstrap my financial coaching business?
Join Josh and Emily as they discuss bootstrapping! What NOT to invest in, what TO invest in, and make sure to check the Resources section of the show notes for all the software recs we have!
Top takeaways:
Bootstrapping is the process of starting small and building things through profit from the business.
If you’re going to meet people in person (many coaches don’t!), see if you can rent an office space from a local CPA, CFP, attorney, etc.
Spend money on software that adds to the professional experience (Zoom, calendar software).
Buy simple business cards—no one will keep it forever, but it’s a very cheap way to establish professionalism and increase the chance that people will give you a business card back.
Spend money on a website. Anything that’s free is a bad idea because the free servers also have sketchy things hosted on the server so your website/email may show up lower on search etc.
Resources mentioned in this article:
Zoom
Calendar software: Calendly or Acuity
Business card design templates: Canva or Vistaprint
Websites: Wix or Squarespace (avoid Wordpress if you don’t know how to code)
FCN Podcast episode #11 - What is Marketing vs. Advertising vs. Sales?
FCN Podcast episode #23 - Investments to make in your business as a new financial coach
FCN Podcast episode #51 - Sales Promotion Activities
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
41 min
March 07, 2023#64: Guest Interview: Ryan Roi on the importance of investing in yourself
Episode 64: Guest Interview: Ryan Roi on the importance of investing in yourself
Join Josh as he interviews guest Coach Ryan Roi of the Artful Dollar about niching and the importance of investing in yourself and your business! Ryan has been a financial coach for almost 3 years and has built his business into a highly successful, 6-figure (maybe 7-figure this year!) business.
Top takeaways:
Ryan started out working with artists in general, but as soon as he narrowed down to tattoo artists, his business began to boom.
“LIfe’s too short to learn from your mistakes, so learn from someone else’s.”
Ryan knew he was a good coach, but found that he got weird on sales calls and didn’t know how to do marketing…so he hired people to help him.
If you are a financial coach…then make a decision from there. If you’re on the fence and haven’t decided whether you’re sure if you are going to be a coach or not, it will be much harder to invest in your business.
Resources mentioned in this article:
https://www.landmarkworldwide.com/the-landmark-forum
The Art of Money by Bari Tessler
Greg Faxon
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
32 min
February 28, 2023#63: What Do You Discuss on a Prospect Call?
Episode 63: What Do You Discuss on a Prospect Call?
Join Garrett and Josh as they talk through…prospect calls! How do you make sure you don’t blow the ONE CHANCE YOU GET to “close the sale?” And is that even true? How should we think about prospect calls?
Top takeaways:
A prospect call should be as much about you deciding if you want to work with a client as it is about them deciding whether to work with you.
You need to figure out what a prospect’s next step is and build your meeting around helping your client take the next step.
Only gather the information you need to have a successful call. Less is more!
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
33 min
February 21, 2023#62: Ongoing Coaching: How do I continue to show value?
Episode 62: Ongoing coaching: How do I continue to show value?
Josh and Amelie complete their three-part conversation about ongoing coaching. This week, they discuss how to continue to show value.
Top takeaways:
Things NOT to do:
Just meet and keep them to their budget.
Set yourself up as an unlicensed, bad therapist (whatever they show up and want to talk about is what we’ll talk about.)
I’ll just be available whenever something big happens.
You need to have figure out what to accomplish over the course of a period of time (often a year)–how often are we meeting, what happens between sessions, what happens during the session, what happens after the sessions.
As you’re planning meetings, think about big events that will be happening regularly (like tax time) and plan ahead.
Think about what deliverables you’ll have at each meeting.
Establish objectives for what the clients will know and when they’ll be ready to transition to less frequent meetings–or out of the program entirely.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
45 min
February 07, 2023#61: Ongoing coaching: How do I structure it?
Episode 61: Ongoing coaching: How do I structure it?
Josh and Amelie continue their three-part conversation about ongoing coaching. This week, they discuss how to structure ongoing coaching and transition clients into ongoing coaching.
Top takeaways:
Consider offering accountability meetings (hey, I noticed X is happening in your spending, let’s discuss) or coaching meetings (going into more depth on various topics).
Think about your niche and the service that you’re offering–the more change that’s happening in their lives, the more it suggests that more frequent meetings are called for.
You really have to have a plan for what to talk about in each meeting in order to provide value and show clients what the value of ongoing coaching would be.
Remember that typically the more you spend to automate and reduce your time spent between client sessions, the higher your hourly rate will be.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
40 min
January 31, 2023#60: Ongoing coaching: Should I offer it?
Episode 60: Ongoing coaching: Should I offer it?
Josh and Amelie begin a three-part conversation about ongoing coaching, starting with…should I offer it?
Top takeaways:
Many people who offer coaching over time offer it because it seems like the best business decision.
What’s lost in that is…the needs of the client. If your plan for ongoing coaching is, “We’ll meet once a month and talk,” then don’t offer ongoing coaching.
The more change that’s happening in your niche’s life, the more appropriate ongoing coaching will be.
If you’re moving clients from a short-term program into ongoing coaching, present that as a possible next step at the beginning of the shorter program.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
38 min
January 24, 2023#59: What are the growing pains when scaling your part-time side hustle to a full-time business?
Episode 59: What are the growing pains when scaling your part-time side hustle to a full-time business?
Join Josh and Amelie as they discuss coaching clients with biweekly pay, including what to do with those magical three paycheck months!
Top takeaways:
The biggest mistake is that people view it as replacing an income–but you’re replacing an entire job (salary AND benefits!), not just your gross annual salary.
The second biggest mistake is that people believe they can replace their job without a leap of faith.
If your company’s revenue drops 20%, your paycheck reflects that 20% drop.
If you’re starting from scratch, two years of runway is a bare minimum and three is much safer.
If you’ve got a good headstart (say, halfway to where you’d like annual revenue to be), then a year of runway would be safe.
If you feel like you have no other choice or if there are significant changes happening in your personal life, those are not great times to try to go full-time.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
37 min
January 10, 2023#58: How do you handle a client being paid biweekly?
Episode 58: How do you handle a client being paid biweekly?
Join Josh and Amelie as they discuss coaching clients with biweekly pay, including what to do with those magical three paycheck months!
Top takeaways:
Josh’s ONLY (at least possibly only!) answer that isn’t “it depends!” The topic? Whether to budget biweekly pay by paycheck or budget monthly.
Deciding what to do with 3rd paychecks is a FUN money conversation! Pay towards goals? Upgrade goals? Splurge on a night out?
When working with a client who works on commission, figure out a baseline of “here’s how much you need to survive” and then add a second layer of “here’s your slightly more comfortable life.”
Resources mentioned this episode:
FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. Check out the interest list here (open beta starting in early 2023!) https://www.financialcoachesnetwork.com/money-coach
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach

Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
34 min

About Financial Coaches Network - The Podcast: Build your Financial Coaching Business

From the publisher's feed

Looking to build a successful financial coaching business? Join thousands of others in the Financial Coaches Community who are building successful financial coaching businesses. Hosted by Joshua…