Financial Coaches Network - The Podcast: Build your Financial Coaching Business

By Joshua Escalante Troesh, Garrett Philbin, Amelie Riendl, and Emily BlainBusiness Entrepreneurship

Financial Coaches Network - The Podcast: Build your Financial Coaching Business episodes

January 03, 2023#57: Holiday Special with Josh, Garrett, Amelie, and Emily Part 2
Episode 57: Holiday Special with Josh, Garrett, Amelie, and Emily Part 2
Join the whole FCN team as we reunite for the second half of a massive AMA grab bag of questions! If you missed last week’s episode, check that out as well.
AMA questions in this episode:
How do you pitch your services to a company?
How do you decide when to charge for workshops etc.?
How do you help clients evaluate job offers?
How do I market myself as a disembodied voice coach? 😂 (Garrett had his video off!)
Is marketing simply crafting a message in a way that is compelling in the eyes of consumers?
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
32 min
December 27, 2022#56: Holiday Special with Josh, Garrett, Amelie, and Emily Part 1
Episode 56: Holiday Special with Josh, Garrett, Amelie, and Emily Part 1
Join the whole FCN team as we reunite for a massive AMA grab bag of questions! This will be a two part episode, so tune in next week for the second group of questions.
AMA questions in this episode:
A potential client says, "I'm interested!" but then they ghost me - how do you follow up/how often do you follow up?
What is the best workflow software for beginners to automate both tracking my pipeline and sending emails or forms (maybe texts as well?)?
What coaching models are you seeing working the best?
Resources mentioned this episode:
Contactually (closed in March 2022)
Dubsado and Dubsado Certified Specialists
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
28 min
December 20, 2022#55: Imposter Syndrome Part 3: How increasing your technical knowledge can help reduce Impostor Syndrome
Join Josh and Garrett as they continue the conversation around imposter syndrome and how to increase your technical knowledge.
Top takeaways:
It’s very important that anyone giving financial advice knows their stuff because the consequences are VERY real. You could end up causing literal generational damage.
Stay in your lane–identify your blind spots and work to fill them in so you know who to refer clients to!
Consider taking classes on personal finance (whether just classes or getting a Bachelors or Masters or even a PhD!) or getting certified with a reputable organization (AFC, CFP, CPA, etc.) that requires continuing education.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
42 min
December 13, 2022Episode 54: Imposter Syndrome Part 2: Impostor Syndrome around your coaching process
Episode 53: Imposter Syndrome Part 2: Impostor Syndrome around your coaching process
Join Josh and Garrett as they continue the conversation around imposter syndrome and how it can impact your business.
Top takeaways:
You can build the plane as you’re flying…but it’s still important to have a basic framework to start!
Having an external process to help your internal coaching process can 100% help alleviate imposter syndrome.
Having a set program planned out helps build confidence because you already know what you’re going to do.
Your clients don’t know your process—your clients will have no idea that you’re changing things or haven’t figured out step 6 yet while they’re still on step 2.
Resources mentioned this episode:
The Dunning-Kruger Effect
FCN Launch
Financial Coach Academy
Dave Ramsey’s Financial Coach Master Training
Coach Connections
(Overwhelmed by which program to choose? Check out our free roadmap here.)
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
36 min
December 06, 2022#53: Imposter Syndrome Part 1: What is Impostor Syndrome?
Episode 53: Imposter Syndrome Part 1: What is Impostor Syndrome?
Join Josh and Garrett as they lay the groundwork for next week’s in-depth conversation around Imposter Syndrome! In order to have a more detailed chat, we all need to understand what exactly imposter syndrome is!
Top takeaways:
The Dunning-Kruger effect - the relationship between confidence in a field and competence in a field. As you get smarter/more knowledgeable, confidence drops.
Imposter syndrome comes in once someone has joined an enormous amount of knowledge in an area (such as doctoral degrees) and still feels like an imposter. It comes in when you can see how much you don’t know.
Mount Stupid is a point early on where you know just enough to think you know a ton, but not enough to realize how much you don’t know.
Media definition: “I have some knowledge, but I’m afraid to share it with people because it might not be enough or it might be wrong.” That’s about confidence around knowledge and building good boundaries around what you cover and what you don’t.
Resources mentioned this episode:
The Dunning-Kruger Effect
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
18 min
November 30, 2022#52: Jason Sandmann's journey to becoming a behavioral wealth coach
Join Josh as he interviews FCN member Jason Sandmann about Josh’s journey to becoming a behavioral wealth coach.

Top takeaways:
Jason had no desire to learn insurance and investing and such, and found that people were being drawn to him to have those discussions. By rebranding himself and focusing so specifically on what he was passionate about, he’s found opportunities to work on what he wants to be focusing on.
Be careful about judging your success based on criteria given to you.
The scariest thing about starting the business was betting on himself, and believing that he is capable and competent and good enough.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
33 min
November 22, 2022#51: Sales Promotion Activities
Episode 51: Sales Promotion Activities
Join Josh and Garrett as they discuss what sales promotion activities ARE…and how to choose which are right for you.
Top takeaways:
Sales promotion is all the activities/materials/elements of what you do in your marketing that directly support sales. Advertising is indirect; sales promotion directly support–like when you’re talking to a salesperson in a store and they have a little cardboard display that directly supports the conversation.
You want to support the sales in three time periods: before your conversation, during the conversation, and after the sales conversation. And they need to be different!
Before: What do you want your clients to think about before your conversation? Reflect on your niche :)
Consider a worksheet or brochure that focuses on what problems you solve.
Prep them to have the ability to answer the questions that you’ll ask them in the sales conversation.
During: It’s important to have visual cues. You are as much a teacher as you are a salesperson.
After: Figure out what the next step is–who are they going to consult with before making the decision, who else are they going to interview, what are they thinking about after the call, etc.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
42 min
November 15, 2022#50: Refining Your Value Proposition
Episode 50: Refining Your Value Proposition
Join Josh and Garrett as they help Elana, an FCN Launch member, work through her value proposition!
Top takeaways:
Human attention spans aren’t very long, so your value proposition needs to be concise!
A concise value proposition tells someone what you do and also takes you out of it so they can think about how they relate to it.
The words “financial coach” don’t mean anything (or at least anything consistent!) to 99.9% of people out there!
Consider whether your answer/words will encourage the conversation or make the other person feel judged. Your words should reflect what your ideal client thinks.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
38 min
November 08, 2022#49: Group Programs: How do you run them?
Episode 49: Group Programs: How do you run them?
Join Josh and guest cohost Emily as they finish the three-part series around group coaching! Today, they discuss how to fill a group coaching program–with a special emphasis on how group coaching could fit in your marketing ecosystem!
Top takeaways:
Three formats to choose from: financial literacy classes (this is a budget), workshops (open up a budget sheet and work through it together), or accountability sessions (did you stick to your budget? If so, great! If not, let’s discuss!). Sessions could involve a combination of all three pieces.
You have to stay more structured and have set topics to help you avoid tangents that may or may not be interesting to the other people in the class.
Find ways to keep your clients engaged during your presentations–fill in the blank worksheets, prompts for someone to listen to, etc.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial advisors and coaches. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
38 min
November 02, 2022#48: Group Programs: How do you fill them?
#48: Group Programs: How do you fill them?
Join Josh and guest cohost Emily as they continue a three-part series around group coaching! Today, they discuss how to fill a group coaching program–with a special emphasis on how group coaching could fit in your marketing ecosystem!
Top takeaways:
The timing on getting group coaching clients is much more specific than individual clients–you don’t have the luxury of allowing people to work through the funnel at their own pace.
Have a limited number of spots–one group, only a few times a year, only 6 (for example) spots available. Then, if the spots all fill, you can build a waitlist.
You need to consider whether your group coaching program is the end goal of the funnel or if it’s a prospecting step for your individual coaching program OR if individual coaching leads to ongoing group support.
Similarities to filling an individual program: Primary questions: What are the problems my niche is facing, and how am I going to solve them?
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial advisors and coaches. https://www.financialcoachesnetwork.com/money-coach
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
34 min

About Financial Coaches Network - The Podcast: Build your Financial Coaching Business

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Looking to build a successful financial coaching business? Join thousands of others in the Financial Coaches Community who are building successful financial coaching businesses. Hosted by Joshua…