Financial Coaches Network - The Podcast: Build your Financial Coaching Business

By Joshua Escalante Troesh, Garrett Philbin, Amelie Riendl, and Emily BlainBusiness Entrepreneurship

Financial Coaches Network - The Podcast: Build your Financial Coaching Business episodes

February 25, 2025#167: What about AI Notetakers?
Josh and Emily discuss AI Notetakers! What concerns should we have, what features should we look for, and what can they do to help?
Top takeaways:
When you’re handling people’s sensitive data, don’t use anything free because their information may be used for various purposes (training their model, etc.)
A company that has booths at industry conferences and/or partnerships with other large companies is a green flag.
Look for SOC-III-compliant software.
Many features are very person-specific–look for something that integrates with your tech stack.
Investing in scheduling software, paid video software, and a CRM are probably more important than AI notetaking software.
FinMate, Jump, and Zocks are all financial-services-specific notetakers (more tailored features but also more expensive).
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
40 min
February 18, 2025#166: Josh's systems: onboarding (aka coaching program)
Top takeaways:
Josh’s onboarding is a 3-month, 4- or 7- 7-meeting process for people who are not psychologically ready to be financial adviser clients.
The first full 60-minute meeting is devoted to short- and long-term goals.
It’s very hard to build a real budget without knowing where you are and where you’re going.
Having short, regular accountability/working meetings is ok–Josh does 30-minute monthly meetings at the beginning and then longer, quarterly “get stuff done” meetings later.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
34 min
February 11, 2025#165: When should I consider adjusting my prices?
Josh and Emily talk about pricing–both raising and lowering prices. When should you consider adjusting your prices downward? What about up?
Top takeaways:
Don’t lower your prices because you’re looking for more clients.
If what you’re offering isn’t different from what they could get from a book or any other coach, you should not charge a super premium rate.
When you raise prices, raise them on all your clients.
If you change your process (number of meetings, services you offer, etc.) you should reevaluate your pricing.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
35 min
February 04, 2025#164: How to Help Clients Set Motivating Goals
Today, Josh and Amelie discuss how to help clients set goals! How can you facilitate the goal setting process?
Top takeaways:
Keep the conversation lighter and casual.
The goals need to be internally set goals rather than external pressure.
Big goals need to be broken down into smaller, faster pieces to add quick wins to build motivation.
Ask questions to get clear on details.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
32 min
January 28, 2025#163: How to Set Motivating Goals
Today, Josh and Amelie discuss how to set motivating goals–and stick to them!
Top takeaways:
There’s a difference between a goal and a dream.
Most purely financial goals are not really goals–they’re the Measurable part of another goal.
If you think your goal is getting out of credit card debt, the question is “why?”
It’s hard to focus on the future when you’re stressed about the present.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
37 min
January 21, 2025#162: Side hustles: Good idea or destroyer of marriages?
Today, Josh and Emily discuss side hustles.
Top takeaways:
Side hustles are one of the worst ways to increase your income.
If you don’t have enough income, switching careers is the best way to solve that problem.
Using a traditional side-hustle as a very short-term solution can work.
Side hustles will exacerbate stress.
Consider what you’re losing by doing a side hustle.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
34 min
January 14, 2025#161: How do we as financial coaches talk about money with non-client friends and family?
Today, Josh and Emily discuss how to talk about money with non-client friends and family? If you don’t approve of how they’re handling their money…can you talk about it? What about if they ask you?
Top takeaways:
If you don’t have all the information, do not give a clear answer (because you can’t know!).
If someone is just casually chatting with you, you will not have all the information.
In general conversations, asking questions is a better strategy to start with than answering questions.
When trying to decide whether to talk to family about money, consider whether knowing information about them will change the dynamic of your relationship…and seriously consider referring out regardless.
Working as an accountability partner with a family member (or friend) who you spend time with regularly can definitely lead to awkward situations.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
33 min
January 07, 2025#160: Should I buy a house now or wait?
Today, in an indirect continuation of episode 157, Josh and Amelie discuss what to think about when considering buying a house (or when coaching a client through the decision making process around buying a house!).
Top takeaways:
Don’t buy because you think interest rates will change–no one knows the future.
The number one thing to look at is lifestyle–what’s right for your family’s lifestyle, are you planning to stay where you are long-term or not, are you anticipating big changes in the near future, etc.
“Can I afford this change without sacrificing other, more important things in my budget?”
Having a lower down payment and paying PMI may work out in your favor mathematically rather than waiting until you have a 20% down payment.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
43 min
December 31, 2024#159: From the Vault - Marketing beyond social media
It’s another holiday week, so we’re back with another episode from the Vault! If you’re not a social media fan…what other options are there?! Josh gives a 45-minute overview of his 56-hour college course!
Top takeaways:
Options: Social media, print, TV/youtube, radio/podcasts/direct mail (targeted mail)
Social media is good at connecting the product with people’s interests. Television is great at conveying emotion but horrible at conveying information. Print is great at conveying information, and not great at conveying emotion.
Just because social media is “free” doesn’t mean it’s the best option–your time is valuable!!!!
Think about what mediums exist that your target audience engages with.
Resources mentioned in this episode:
https://www.dataaxleusa.com/lp/business-list/
https://www.bni.com/
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
47 min
December 24, 2024#158: From the Vault: Should I list my prices on my website?
On this holiday week, enjoy this episode from the vault about the pros and cons of putting pricing on your website!
Takeaways:
Someone who doesn’t book a call because your price was listed on your website and it was too high wouldn’t probably sign up anyway.
Someone who doesn’t book a call because your price wasn’t on your website could very well have been a great fit.
Price is not the only deciding factor when someone is choosing whether to purchase something.
If you list all your prices/packages up front, it removes a lot of friction in upselling (and allows clients to upsell themselves!).
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
48 min

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Looking to build a successful financial coaching business? Join thousands of others in the Financial Coaches Community who are building successful financial coaching businesses. Hosted by Joshua…