Financial Coaches Network - The Podcast: Build your Financial Coaching Business

By Joshua Escalante Troesh, Garrett Philbin, Amelie Riendl, and Emily BlainBusiness Entrepreneurship

Financial Coaches Network - The Podcast: Build your Financial Coaching Business episodes

May 06, 2025#177: Financial Counseling Chapter 1 - The Financial Counseling Profession
Josh and Amelie discuss the first chapter of the Financial Counseling textbook by Durband, Law, and Mazzolini.
Top takeaways:
Many AFCs work on military bases, in non-profits, or in private practice, but there are also opportunities in banks, schools, hospitals, and more.
For one-time engagements, technology isn’t as important, but for longer-term engagements, most clients are going to expect some kind of budgeting technology.
Counselors should be careful about building codependent, ongoing relationships with clients.
Building relationships with other professionals is important so you can refer out.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
- Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
- Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
- Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
- Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
42 min
April 29, 2025#176: What questions should I ask in an "end of service" questionnaire?
Josh and Emily discuss how to collect feedback from clients at the end of your work together.
Top takeaways:
Have a plan for what to do with ALL the data you gather–don’t ask a question if there’s not something specific to do with that info.
People who loved you or hated you are the most likely to fill the survey out.
The shorter a survey is, the more likely it is that people will fill it out.
You need to think about how to ask the question as much as what to ask.
Consider getting an unbiased opinion on your questions so they’re less emotionally charged.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
- Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
- Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
- Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
- Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
27 min
April 22, 2025#175: How to build good credit card habits
Josh and Amelie discuss credit cards–how do you build good habits? The strategies are slightly different
Top takeaways:
The proper way to use a credit card is to use it exactly like a debit card–use it for everyday purchases and pay it off every month.
For new users (whether brand new or people who have had debt recently), start with something small and simple–put gas purchases on your card, pay the statement in full every month.
For new users, keep the limit relatively low and don’t necessarily increase the limit.
For experienced users (made full payments every month for 24 months), you can start adding in multiple cards and rewards and all of that kind of thing.
If you’re trying to start over, stop using cards and get to the point where balances are consistently going down. Then get a new card with a low limit or a paid off card with a low limit and go back to using it for one type of simple purchase each month (like gas).
Related episodes:
- #119: Is the snowball method the best way to pay off debt?
- #133: Credit versus Debit Cards
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
- Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
- Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
- Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
- Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
35 min
April 15, 2025#174: Should I offer discounts?
Josh and Emily discuss discounts. What happens when you offer discounts, when to offer discounts, alternatives to discounts…and so much more!
Top takeaways:
Offering a discount can lead to a lot of different places, both positive or negative.
If you want to offer pro bono services, have a policy in place about what criteria might need to be met; do not decide on the spot.
Lowering your pricing or offering discounts will not increase the number of people who see your business.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
- Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
- Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
- Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
- Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
27 min
April 08, 2025#173: State of Financial Coaching High Level Summary
Amelie and Josh discuss top takeaways from the inaugural State of Financial Coaching survey!
Top takeaways:
Coaches with niches have more paying clients and higher prices.
Counselors with high revenue have niches.
Year 1 revenue is REALLY BAD across the board (less than minimum wage bad).
Many coaches with high revenue have some form of training and recognized credentials.
Counselors with high revenue growth use active prospecting–networking events, contacting referral partners, etc.
Coaches with high revenue growth usually have structured programs.
Coaches with high revenue growth invest in their businesses.
Resources:
- Watch this video to see the graphs AND purchase the report here: https://www.financialcoachesnetwork.com/state-of-financial-coaching-counseling-study
- Participate in the 2025 survey here: https://form.jotform.com/250657386207159
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
- Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
- Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
- Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
- Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
20 min
April 01, 2025#172: FINRA Fellowship - A Path to AFC Certification for Military Spouses
Amelie discusses FINRA Foundation Military Spouse Fellowship Program, a path to AFC Certification for mil spouses! She is joined by Valerie Richards from AFCPE and Cherie Stueve, a frequent FINRA Fellowship Instructor to discuss the process!
Top takeaways:
The FINRA Fellowship process is a great networking and community building opportunity.
The AFCPE Symposium is a huge networking and community building conference for everyone!!
It’s a very strong, tightknit group with strong interpersonal connections and support both during and after the certification process.
There are regular, virtual, regional meetings as well to chat and connect.
Applications are open now! You can find more info here: https://www.finrafoundation.org/military-spouse-fellowship-program
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
- Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
- Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
- Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
- Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
35 min
March 25, 2025#171: Should I get a loan for _______?
Josh and Amelie discuss the conversation around getting a loan. When does it make sense, and when does it not make sense?
Top takeaways:
The first–and most important question–is “why do you want to spend this money?”
It’s also very important to weigh the cost of interest versus the benefits of having it sooner.
Another question is “will this help you build wealth?”
It’s also worth considering interest rates, impact on taxes, opportunity cost
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
- Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
- Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
- Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
- Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
36 min
March 18, 2025#170: Should we recommend fintech "banks" to clients?
Josh and Emily discuss fintech “banks” through the lens of Yotta’s collapse. Should we be steering clients away from fintechs? How do you evaluate the security of a fintech?
Top takeaways:
Using a fintech doesn’t necessarily mean it’ll take longer to get your money back if the underlying bank goes under.
You do have liability as a coach if you advise a product/fintech etc. that goes under and causes your client to lose money etc.
If there’s a substantial (greater than 1%) higher interest rate on an interest-bearing account, it might be worth considering switching to a different fintech/bank/etc.
It’s always important to weigh the “cool new thing” with the security of “old standard.”
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
- Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
- Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
- Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
- Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
35 min
March 11, 2025#169: Separating from Federal Government Jobs
Josh and Amelie discuss things to think about when separating from federal government jobs.
Top takeaways:
Before deciding whether to take a separation package, try to take the emotion out and instead think about what you want the next phase of your life to look like.
If you’re going through a big career transition, think of your next position as a transitional and perhaps temporary job.
The first, voluntary package is always better than the non-voluntary package.
Everything is negotiable–you may or may not get what you’re trying to negotiate but there’s nothing wrong with asking.
As soon as you are no longer employed, apply for unemployment.
Figure out what the deadlines for COBRA are.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
35 min
March 04, 2025#168: How do you find clients for the smallest possible financial commitment?
Josh and Emily discuss a question from the Financial Coaches Community facebook group. Turns out, it’s actually two separate questions.
Top takeaways:
A brand new business is not going to provide you with a steady income quickly.
Potential clients can smell desperation.
If you need help getting a job, check out your local community college for career tips or career fairs.
The first things to invest in are having a website hosted on a paid service and business cards.
Figure out who you’re going to serve and why.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow
37 min

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Looking to build a successful financial coaching business? Join thousands of others in the Financial Coaches Community who are building successful financial coaching businesses. Hosted by Joshua…