Brandon Poole spent his career building national restaurant brands at restaurants like Pita Pit, and now he’s using what he’s learned to help businesses do this same with his new venture, BrandGabs. In this episode, Brandon and DJ discuss the value in creating a brand that drives decisions, how to use it to create competitive advantage, and how to foster what Brandon calls “grounded certainty” in your business.

Chapters
00:46 Introduction
03:15 Formative experiences
05:24 Building a national brand at Pita Pit
07:30 What is grounded certainty?
12:01 Grounded certainty in action
15:58 Expressing grounded certainty to staff vs guests
20:18 How to find grounded certainty

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7shifts is a restaurant platform that helps operators and managers hire, train, schedule, pay and retain their restaurant teams. With an easy-to-use platform and industry-specific solutions, 7shifts saves time, reduces errors, and helps keep costs in check for over 55,000 restaurants.