In this episode of The Handcrafted Podcast, Paul unpacks a common question makers ask: what’s the silver bullet that tips a business into real growth? Drawing from his own journey building Philadelphia Table Company, Paul explains why there is no single magic moment—growth is the result of persistence, incremental effort, and clear direction.

He uses the analogy of a seesaw filling drop by drop to illustrate how small, consistent actions accumulate into major inflection points. Along the way, Paul shares the pivotal shifts that moved his company forward, including recording a brand-storytelling video, dedicating himself full-time to sales, and eventually hiring operations support so he could focus on working on the business rather than in it.

Highlights and Takeaways:

• No true silver bullet: Growth comes from compounding small wins, not one breakthrough moment.
• Work backwards from goals: Define where you want to go (first client, first hire, first $1M) and reverse engineer the steps.
• Inflection points matter: Brand storytelling, dedicating time to sales, and hiring key team members created real breakthroughs.
• Sales as a daily discipline: Treat closing deals like reps at the gym—persistence builds the sales muscle.
• Work on the business: Stepping back from day-to-day production is essential for scaling sustainably.
• Set clear milestones: Know your 5- and 10-year vision, or risk drifting without meaningful progress.

The episode closes with Paul’s encouragement to stay persistent, set achievable goals, and remember that every “drop in the bucket” contributes to the tipping points that grow a handcrafted business.

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