Anastasia Soare is known as the Queen of Brows, and for good reason. Founder and CEO of Anastasia Beverly Hills – one of the most acclaimed brands in the beauty industry – Anastasia immigrated to the United States from Romania in 1989 and began working as an esthetician in Beverly Hills. One year later, she developed and introduced her groundbreaking Golden Ratio® eyebrow shaping method and rapidly amassed a dedicated clientele, which led to the opening of her first salon in 1997 and the birth of the Anastasia Beverly Hills brand. With Anastasia at the helm, Anastasia Beverly Hills is now a globally recognized beauty brand valued at three billion dollars. In this episode we talk about the story behind her first salon, how she developed the Golden Ratio® technique, and how the most important thing you can do is believe in yourself. 

Don’t miss this interview where we discuss:

• Anastasia’s childhood in Romania, her mother’s entrepreneurial spirit, and what her mother taught her about business
• Her experience immigrating to America, the difficulties she faced not knowing English, and the story behind how she got her start as an esthetician 
• Anastasia's “Oscar moment” when she was first featured on The Oprah Winfrey Show, and how she harnessed the skyrocketing success of the Anastasia Beverly Hills brand
• How Anastasia grew ABH before social media, why she adopted social media as a marketing tool in its early days, and what she’s learned about building brand presence online
• Where she plans to take the company next, and how she hopes to inspire others by sharing her story

Find Anastasia Soare:

www.anastasiabeverlyhills.com
IG: @anastasiasoare
Facebook: Anastasia Soare
LinkedIn: Anastasia Soare

Follow Lydia:

www.lydiafenet.com
IG: @lydiafenet
LinkedIn: Lydia Fenet

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Recorded at The Newsstand Studios at Rockefeller Center.

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