Mary O’Connell - Running on Ice Community - FreightWaves - St. Louis, MO

Why is finding your niche and specialty as a broker so important.  ultimately pushed you to begin SFL Companies and focus so heavily on moving temperature controlled freight vs specializing in another type of freight?

What are the benefits for temperature controlled shippers when it comes to using a 3PL provider for supply chain needs?

How do they know they’ve chosen the right one and that product is safe?

What should they be looking for in a quality partner?

What’s the biggest piece of advice for shippers looking to make the 3pl jump?

How do you handle big market fluctuations for your customers. For example the big upswings that came during the pandemic and now the lowest of lows in freight demand?

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