Most people think scaling to millions starts with strategy. Dr. Forbes Riley argues it starts with identity — the ability to think bigger, pitch better, and stop carrying limiting beliefs into your future.

In this episode of The $100M Entrepreneur Podcast, Brad Sugars sits down with Dr. Forbes Riley to unpack the mindset shifts, pitching frameworks, and life experiences that helped generate billions in product sales across brands like Body by Jake, Jack LaLanne Power Juicer, and HSN. From growing up broke to pioneering one-to-many selling on television, Forbes shares the psychology behind massive success, why most people sell the wrong way, and how mastering “the pitch” can completely change your business and life.

They also dive into why traditional sales training often misses the mark, the power of demonstrations, and how Forbes built a million-dollar webinar business with her daughter during COVID.

About Dr. Forbes Riley:
Dr. Forbes Riley is a television host, entrepreneur, keynote speaker, and pitch expert best known for generating over $2.5 billion in product sales through infomercials, home shopping networks, and live presentations. She has worked with brands and personalities including Jack LaLanne, Body by Jake, and Montel Williams, and is widely recognized as one of the pioneers of modern direct-response pitching and one-to-many selling.

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.

Please click here to learn more about Brad Sugars: https://bradsugars.com/

Build a Business That Gives You More Time, Money & Life:
Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

Building a great business is only part of the journey. The real question is: once the business is built, wealth is working, and freedom is available… now what?

In this episode of The $100M Entrepreneur Podcast, Brad dives into what it really means to build a life beyond the entrepreneurial grind. He breaks down the paradox of freedom, why discipline creates it, and how intentional living can actually accelerate business success instead of slowing it down.

Brad shares why the most successful entrepreneurs must evolve from operator to coach, step back from day-to-day management, and start designing a life built around purpose, fulfillment, health, and relationships—while building their own $100 million life manifesto.

Because true wealth isn’t just building a business that works without you. It’s building a life you actually want to live.

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.

Please click here to learn more about Brad Sugars: https://bradsugars.com/

Build a Business That Gives You More Time, Money & Life:
Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

Legacy isn’t about the money you leave behind—it’s about the people you leave ready to lead, build, and succeed beyond you.

In this episode of The $100M Entrepreneur Podcast, Brad breaks down what it really takes to build generational freedom and a business that outlives the founder. He explains why true legacy is built through multiplication—not just of wealth, but of people, values, leadership, and systems.

Brad shares the three Ps of generational freedom—people, purpose, and process—and how entrepreneurs can create successors instead of replacements. From documenting culture and mentoring future leaders to building governance and succession plans, this episode is a blueprint for building a legacy enterprise that thrives for generations.

Because the real measure of success isn’t what you leave behind—it’s who you leave ready.

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.

Please click here to learn more about Brad Sugars: https://bradsugars.com/

Build a Business That Gives You More Time, Money & Life:
Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

Most entrepreneurs chase success by optimizing for one thing—usually money—but real freedom doesn’t come from wealth alone.

In this episode of The $100M Entrepreneur Podcast, Brad breaks down the five freedoms every entrepreneur needs to build a business and life that actually works: time freedom, money freedom, relationship freedom, purpose freedom, and location freedom. He explains why true success isn’t about sacrificing one freedom for another—it’s about building harmony across all five.

Brad shares how to score yourself in each area, identify where you’ve overbuilt or neglected, and make practical shifts that create more freedom across the board. Because the goal isn’t just building a bigger business—it’s building one that gives you more control, more choice, and more life.

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.

Please click here to learn more about Brad Sugars: https://bradsugars.com/

Build a Business That Gives You More Time, Money & Life:
Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

Most entrepreneurs spend years building toward success—but very few think about what comes after it.

In this episode of The $100M Entrepreneur Podcast, Brad breaks down what happens after the exit—and why so many entrepreneurs feel lost once the business no longer needs them. Whether you’re planning a passive exit, financial exit, or simply building a company that can run without you, success without a plan for what’s next can leave you stuck.

Brad shares how to define your “next mountain” before you sell by focusing on purpose, passion, and people. He also unpacks the shift from success to significance—and why clarity around what comes next is what makes real freedom possible.

Subscribe for more strategies on scaling your business, building wealth, and building a life worth living.

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.

Please click here to learn more about Brad Sugars: https://bradsugars.com/

Build a Business That Gives You More Time, Money & Life:
Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

Most entrepreneurs think freedom comes after they sell their business — but the truth is, it starts long before that.

In this episode of The $100M Entrepreneur Podcast, I break down what it really means to be “exit ready” and why the smartest founders mentally exit years before the actual sale. I'll walk you through the exit readiness formula — profit, predictability, and independence — and explains how each one impacts your valuation and your freedom. You’ll learn the difference between operational, strategic, and ownership exits, and how to shift from operator to owner to investor.

I also dives into how to build leadership, install systems, and test your absence so your business can run without you.

If you want a business that works for you — not because of you — this episode will show you how to start building it.

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.

Please click here to learn more about Brad Sugars: https://bradsugars.com/

Build a Business That Gives You More Time, Money & Life:
Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

Most entrepreneurs know how to start… but very few know how to scale.

In this episode of The $100M Entrepreneur Podcast, Brad breaks down the exact roadmap from your first $1M to $10M, $100M, and beyond. The skills that get you to your first million won’t get you to the next level—and if you don’t evolve, you’ll stay stuck.

Learn when to stop being the “rockstar” operator, how to build systems that scale, and why great CEOs shift from giving answers to asking better questions. Brad also reveals the leadership frameworks and team structure required to reach $100M+ and even $1B.

If you’re serious about scaling your business, building a high-performance team, and stepping into true leadership, this episode shows you exactly what it takes.

Listen for more.

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.

Please click here to learn more about Brad Sugars: https://bradsugars.com/

Build a Business That Gives You More Time, Money & Life:
Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

Freedom begins when your money works harder than you do.

In this episode of The $100M Entrepreneur Podcast, Brad breaks down the real difference between building a business and building wealth. He introduces the “earn, extract, invest” flywheel — and explains why leaving all your profits inside your business is one of the biggest mistakes entrepreneurs make.

You’ll learn how to turn business income into a personal wealth engine, the key differences between business owners and true entrepreneurs, and how to start building passive income that funds your lifestyle.

If you want to stop trading time for money and start building real, generational wealth, this episode will show you how to make the shift.

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.

Please click here to learn more about Brad Sugars: https://bradsugars.com/

Build a Business That Gives You More Time, Money & Life:
Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

If you can’t measure your freedom, you’ll never achieve it.

In this episode of The $100M Entrepreneur Podcast, Brad breaks down how top CEOs turn “freedom” from a vague idea into a measurable, actionable target. He introduces the freedom scorecard — covering autonomy, liquidity, leadership depth, and lifestyle control — and explains how to track exactly how dependent your business is on you. 

You’ll learn why most businesses stall between 0–30 days of independence, how to push toward 90 days without involvement, and the key metrics to uncover your biggest “freedom gaps.”

If you want a business that grows without you, not because of you, this episode will show you how to start building it.

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.

Please click here to learn more about Brad Sugars: https://bradsugars.com/

Build a Business That Gives You More Time, Money & Life:
Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

Built a business… but still stuck running it?

In this episode of The $100M Entrepreneur Podcast, Brad breaks down the shift from operator to owner to investor — and why your ego can quietly hold you back from stepping out of the day-to-day. He introduces the Owner Operating System and the six disciplines that redefine your role as you scale.

You’ll learn what leadership looks like when you’re no longer the one in charge, how to measure your impact as a chairperson, and why shifting your focus from one business to multiple assets is the key to real freedom.

If you want a business that runs without you — not because of you — this episode shows you how to make that move.

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.

Please click here to learn more about Brad Sugars: https://bradsugars.com/

Build a Business That Gives You More Time, Money & Life:
Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook