Kendra Bracken-Ferguson has been guided by her mantra, “carpe diem”, throughout her life. A brand building expert and digital media pioneer, Kendra served as Vice President of Digital at Fleishman Hillard and the first Director of Digital Media at Ralph Lauren. In 2010, she co-founded Digital Brand Architects which forever changed the landscape of digital marketing. Now, she is the founder and CEO of BrainTrust, a conglomerate including an award-winning, global marketing agency, BrainTrust Founders Studio, the largest platform dedicated to Black founders of beauty and wellness companies and the adjacent BrainTrust Fund I. In this episode of Claim Your Confidence, we talk about how Kendra got her start in the world of PR and brand marketing, what inspired her to found BrainTrust, and the importance of seizing the day. 

Don’t miss this interview where we discuss:

• Kendra’s first job at Fleishman Hillard, the PR and marketing projects she worked on, and what those experiences taught her early on in her career
• What it means to be an entrepreneur or an “intrapreneur” 
• How she recognized the potential of marketing through bloggers in the early days of social media and how she co-founded the first American blogger management company Digital Brand Architects 
• The story behind BrainTrust and how Kendra is supporting black founders through BrainTrust Founders Studio and BrainTrust Fund I
• Kendra’s life mantra “carpe diem”, the times in her life where she stepped out on faith and followed her instincts, and how seizing the day can allow you to take advantage of life’s greatest opportunities

Find Kendra Bracken-Ferguson:

www.kendrabracken-ferguson.com
IG: @kendrabrackenferguson
LinkedIn: Kendra Bracken-Ferguson

Follow Lydia:

www.lydiafenet.com
IG: @lydiafenet
LinkedIn: Lydia Fenet

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Recorded at The Newsstand Studios at Rockefeller Center.

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