Hello, sunshines! In this episode, I am joined by Claire Hunt to discuss the importance of identifying and marketing your unique selling point as a photographer. We delve into how to identify what sets you apart, understand your why, and communicate this effectively to clients. Claire offers practical tips on leveraging reviews, seeking feedback from peers, and reflecting on personal experiences to uncover unique strengths. We also discuss how to incorporate your unique selling point into all aspects of your branding and marketing strategies. The conversation is geared towards helping photographers stand out in a crowded market by being authentically themselves.

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00:00 Introduction to Unique Selling Points

01:24 Meet Claire Hunt

02:02 Defining Your Unique Selling Point

04:08 Importance of Client Connection

05:33 Steps to Identify Your Unique Selling Point

11:51 Infusing Your Unique Selling Point into Your Brand

18:27 Marketing Strategy Tips

20:40 Final Thoughts and Advice

22:01 Joy and Nesting

23:23 Closing Remarks

Find Claire’s education! - https://education.clairehunt.co

Follow Claire! - https://www.instagram.com/itsclairehunt/