In this episode of Small Business School, I’m welcoming back my friend and messaging expert, Helen Thacker! We’re chatting all about what’s really been happening behind the scenes in both of our businesses over the past two years — and digging deep into why messaging is way more than just finding the "perfect words." Helen shares how powerful it can be when you stop chasing trends and numbers online, and start showing up with audacious authenticity. 

Key topics covered:

• Why fear of “being too much” is keeping you from truly connecting in your messaging
• How to simplify your messaging by focusing on connection, certainty, and authority
• Why messaging isn’t just about you — it’s the bridge between you and the people you serve
• The power of refining your messaging as you grow (and why it’s a skill you’ll keep building)
• What’s on the other side of finally showing up confidently as yourself in your business

If you’ve ever felt stuck trying to “say the right thing,” this one’s for you.

Helen invites you to check out the exclusive Messaging Vault where you’ll learn exactly what to say to magnetise premium clients and convert them faster, all happening weekly inside a private Telegram channel - and it’s completely FREE!

https://www.helenthacker.com/the-messaging-vault

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

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Connect with Helen:

• Website: https://www.helenthackercoaching.com/
• Instagram: @helenthacker 

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!