Wes Spencer, Co-Founder of Perch Security, joins Damien for this episode to talk about the following:

° Understanding the impact of knowing your WHY and the risks of not understanding

° Common obstacles faced when trying to discover your WHY

° How having a clear WHY impacts your business decisions

° Building a brand that embodies your WHY

° Communicating your WHY to customers

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Connect with Wes:

LinkedIn: https://www.linkedin.com/in/wesspencer/

YT Channel: https://www.youtube.com/wesspencer