The flexibility and adaptability of cloud-based infrastructure brings great value to enterprises, but most have been wrestling with managing cloud costs. Melanie Posey, Jean Atelsek and William Fellows join host Eric Hanselman to look at FinOps, the cost management initiative that is looking to regain control of infrastructure costs in this new model. Hyperscalers are expanding their tooling and a bevy of startups are angling to optimize both operations and deployment. It's not a simple path.