The Air Jordan XI is one of the most iconic in the Jordan lineage, but it is also was a huge risk at the time of its release. A favorite of the man himself, MJ, the 11 has stood the test of time and become one of the most coveted. Every December a release is dedicated to the 11, and its place in sneaker culture is nearly unrivaled.

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New episodes released on Monday.

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For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

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The sneaker world has been lacking a critical part of what makes it so special: community. In today's Us versus Them world, the folks at SoleSavy are trying to bring community back to sneakers. Not only are they building a business based on helping people get sneakers for retail, but the organic, family-oriented community they have built is doing so much more for the future of sneakers.

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Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

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For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

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This episode was supposed to be about something else entirely, but the death of Virgil Abloh rocked the sneaker community to its core. His life and legacy was about more than fashion or shoes, and this episode goes into that legacy while Matty Ice talks about the Virgil designs that mean the most to him. Rest in Power Virgil.

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Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

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For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

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In an episode where there was no plan, host Matty Ice starts thinking about sneaker shops. One that comes to mind that has had a huge impact on today's market? Union. Starting way back in the late 1980s, Chris Gibbs and company have been instrumental in paying homage to popular Jordan models.

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Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

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Reach out to me with questions or thoughts: [email protected]

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For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

Contact us: [email protected]

In the landscape of sneakers Nike tends to dominate the space, but Adidas is right behind it. Adidas' long history goes well beyond today's hype market as its ties to the athletic community stem back to the 1920s. While it may not seem as if Adidas is on the same level as Nike and Jordan brand, learning the rich history of the company will give a better perspective as to its true stamp on sneakers today.

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Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

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For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

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The Nike Dunk is one of the most sought after silhouettes in today's market, but its history is interesting. What started out as a stroke of marketing genius turned into a forgotten shoe. In comes the skateboarding community and the story arc of the Nike Dunk was changed forever.

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Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

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New episodes released on Monday.

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For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

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Kanye West, while eccentric, has had quite an impact on the sneaker community we know today. From his Chicago connections with Virgil and Don C, to his time with Nike, to now, Yeezy has given us some of the most iconic silhouettes of all-time. His vision is similar to Virgils in that the art is the true passion; bringing a different kind of art and sustainability to the masses.

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Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

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New episodes released on Monday.

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Virgil Abloh is one of the biggest names in fashion today. His love for fashion began with his architecture roots, and blossomed into some of the most well-known and hyped Nike shoes of the last five years. While his shoes are iconic, he differs from other collaborators in the intent of his vision. Showing love to lesser hyped silhouettes and models, his artistic vision is one of bringing art to the sneaker masses; truly embodying sneaker love. Another piece in the puzzle that is today's sneaker world.

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Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

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New episodes released on Monday.

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For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

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The history of today's current sneaker culture began long before Travis Scott lent his design eye to it. For there to be hype, there had to be hype-worthy products. In steps Tinker Hatfield, the possible Architect of today's culture. He was called in to save Nike's relationship with Michael Jordan, and in doing so, created some of the most iconic Nike and Jordan silhouettes of all-time. Without Tinker, there is no Travis.

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Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

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New episodes released on Monday.

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Originally Recorded: October 13, 2021; Remastered: December 15, 2022

The sneaker game has evolved into a market built around hype for even the most mundane release. Long gone are the days of walking into a store and getting a shoe that sat. Travis Scott has left an indisputable imprint on the sneaker world, touching many silhouettes other haven't. Is the Travis Scott OG High Mocha the start of the change in today's market? What's your favorite of his designs?

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Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates

Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod

New episodes released on Monday.

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Reach out to me with questions or thoughts: [email protected]

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For more amazing podcasts, please visit the Matty Ice Media Network: https://www.mattyicemedia.com/mimnpodcasts

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