Stephen (Stix) Nilsen is the Vice President of Cult Indoctrination at Liquid Death. If you haven't heard of Liquid Death they've recently taken the world by storm and have shocked many with their polarizing, yet creative approach to advertising. Taking his talents from Pabst and Red Bull, Stix has been tasked with getting cans in hands the only way he knows how. In this episode, Cole and Stix discuss: - Liquid Death's approach to marketing - Why Liquid Death will never hire an agency - Their legendary projects to date - The plastic problem we face in the world - Grassroots event marketing And much more! You can catch up with Stix on LinkedIn - https://www.linkedin.com/in/stevenilsen/ If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help.