Calli Williams, first-generation rancher and co-founder of TW Angus near Mitchell, South Dakota, shares what it really takes to build a legacy from the pasture up. Calli shares how every animal on the ranch has intention—from bulls for their annual sale, to steers destined for their direct-to-consumer beef program, to females kept to grow the herd.

Calli began sharing life on the ranch via social media, watering cattle, working the land, sharing family moments and in doing so, built more than just visibility for the business; she created real connections between producers and consumers. Today Calli is an advocate for agriculture and shares her stories with others across the world.