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Ever wondered how a young receptionist at a real estate firm swiftly scales the ladder to become the head of a blossoming property management department? Alicia McCulloch of Aqwasun Estate Agents joins us to share her journey, and unfolds the process of creating engaging content, demonstrating that authenticity triumphs over flawless production, particularly when it comes to captivating video content. As we chat, Alicia and I unravel the tapestry of challenges and opportunities that come with building and nurturing community connections and the pivotal role of education in real estate.

Alicia's role is starting up a property management department from scratch, so she talks about how she did that with the power of personal outreach and community engagement. We don't just talk shop about Google leads and social media warmth; we explore the nuances of fostering relationships through meaningful online content. With the ever-evolving landscape of digital marketing, Alicia walks us through her approach, detailing the fine line between maintaining a professional online presence and keeping a personal touch.

We map out the journey of starting a new venture without the crutch of historical data, balancing ambition with reality in goal setting. And because networking and connection are the lifeblood of any successful business, we extend an open invitation to coffee catch-ups and industry gatherings, celebrating the power of informal meetings to forge lasting professional relationships. 

PM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTURE

We believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive.

This podcast is sponsored by PropertyMe.

Australia's #1 Property Management Software. www.propertyme.com.au

This podcast is kindly sponsored by The Associates Co. 

The Associates Co provides fully trained professionals to assist you with scaling your property management department. They are ready to hit the ground running! Once a luxury, VA's are now a staple in every business, whether you are managing 5 properties or 500+

Head over to www.theassociatesco.com

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