Enhancing Your Therapy Practice: Advanced Marketing Strategies

In this episode of the Scaling Therapy Practice podcast, host James Marland is joined by regular guest hosts, Lisa Mustard and Steve Bisson, as well as special guest Joshua Brummel from Therapy Flow. The group discusses advanced marketing strategies designed to help grow and enhance therapy practices. Topics covered include the use of lead magnets, the implementation of retargeting ads, enhancing SEO through guest blogging, the impact of consistent, targeted newsletters, and the potential of physical marketing techniques. The conversation offers practical advice, fresh perspectives, and actionable tips towards sustainable growth in therapy practices.

00:11 Introduction and Welcome
00:32 Exploring Marketing Strategies for Therapy Practice
01:42 Introducing the Hosts and Special Guest
03:06 Discussion on Goal Setting
08:37 Introduction to Advanced Marketing Strategies
13:04 Deep Dive into Lead Magnets
19:10 Understanding Retargeting Ads
24:59 Understanding Different Advertising Platforms
25:25 Exploring Old School Marketing: Mailers
26:52 Adapting Mailers for Remote Businesses
27:11 Deepening Strategy with Referral Partners
27:57 Using Mail as a Retargeting Campaign
30:50 The Power of Newsletters
32:23 Running Ads to Newsletters
37:22 Advanced SEO Strategy: Guest Blogging
41:45 Leveraging Time and Energy in Marketing
45:08 The Importance of Specializing Content
50:09 Webinar Announcement
51:59 Wrapping Up the Season

January 25th 2 PM EST: Register Now

Unlock the Power of Lead Magnets: Discover 7 Proven Steps to Attract More Clients and Transform Your Business Growth. Join our exciting webinar to discover the magic of lead magnets in just 7 easy steps! Whether you're a solo therapist, group practice business owner, coach, or run a non-profit, this is for YOU! Learn how to draw in clients who need your services, boost your online presence, and use smart, budget-friendly marketing tricks. But hey, this isn't a quick fix or about pushy sales. It's for those who are serious about growing their business the right way, with lasting relationships and real value. Don't miss out – sign up now and start your journey to more clients and amazing business growth! Register Now!

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