Whether you find yourself bursting with business ideas, think that you've spotted a gap in the market or are simply just tired of the 9 to 5 and are ready for a change, starting a creative product business can seem like the perfect option - but it’s not without its challenges and a steep learning curve. So, in episode 7 of The Resilient Retail Game Plan, I want to give you 5 things you need to know before starting your product business that will help you take your ideas, passion, and excitement and turn them into a reality. We will take a look at how key demographics and ideal customers profiles can help you to get clear on who your customers are; the importance of connecting with the ‘why?’ of your business by questioning your motivations and direction; the manufacturing channels that will help get your products to market including where and how to best display and sell them; and the realistic expectations and commitment it takes to build a resilient retail business that is both rewarding and profitable.

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