TUNE IN TO LEARN:  

Behavior change is the foundation of all transformation, yet we often approach it backward. Instead of trying to change people's deeply-held beliefs or identities, the most effective approach starts with small, simple behavioral shifts that gradually reshape how people see themselves.

And that changes what people choose to do or not do.

Isn't this what sales are all about? An invitation to change?

Drawing from behavioral science research and personal experience as a change consultant, this episode reveals why attempting to change people's minds directly often backfires by triggering resistance.  
  
The key insight comes from understanding that our brains are wired to conserve energy - learn how the best salesmen and business owners use it when designing products.  

This perspective shift has profound implications for anyone trying to create change. Instead of asking, "How can I persuade or motivate others?" start asking, "How can I make the desired behavior easier and simpler?" Stop expecting people to leap into new ways of thinking, and instead create pathways for them to tiptoe forward with minimal resistance.  

Whether you're trying to transform yourself, your team, your organization, or sell more - this episode provides actionable tools that will start things moving.  

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Brought to you by Angela Shurina

Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant