Listeners this week we have a conversation with Richard Montañez.

Richard Montañez is an inventor, entrepreneur, philanthropist and business executive whose inspirational journey has taken him from the barrio to the boardroom. A sought-after motivational speaker, he may be best known as the creator of Flamin' Hot Cheetos--the billion-dollar brand and worldwide phenomenon. Hailed as the Godfather of Hispanic Marketing, Montañez began his tenure as a janitor at Frito-Lay/PepsiCo before rising up through the ranks to head his own division. He serves on several non-profit boards and is widely recognized as one of the most influential Latinos in corporate America. Richard Montañez and his family live in SoCal California.

During our conversation we talked about:

• Why he kept his life private for a long time
• The cookie story and how he grew up in Guasti California
• Growing up Latino in the 60s
• Of course, the Hot Cheeto story
• How his wife Judy influenced his drive
• How he decided to begin practicing the future him, and how he started acting as such
• Habits he's cultivated throughout the years
• We played a fun intuition game
• "Hood Leadership"
• We geek out on the etymology of words, if you know me, I love exploring the roots of the words
• His framework of Pioneer, Settler, and Purposeful Leader

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TIMESTAMPS:
12:11 living as a community when he was a child
12:52 being latino in the 60s
14:25 learning that 'dark people get treated differently' as a child
15:13 the cookie story
16:43 get in the cookie line
17:18 the antidote to fear
19:55 'how smart you are' vs. 'how you are smart'
21:09 the importance of faith
22:42 getting the janitor job
24:28 'Act like an owner'
28:23 latinos are born entrepreneurs
29:29 his goals with his children
30:45 practice a future you
33:50 the type of books a leader should read
35:00 influencing 'the right ones'
35:31 write everything down
39:43 growing up in the barrio
42:19 how to survive poverty vs how to scape it
43:50 his relationship with money
46:04 impostor syndrome
47:20 the legacy
49:44 levels of leadership
 
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