In this special ‘Flashback’ episode, Iain speaks with Tony McWilliam - founder of one of the world's leading snowsports brands - Faction Skis.
We find out what inspired Tony to start Faction, how he smuggled his first batch of 44 skis across the Swiss border to Verbier, meeting freeski legend Candide Thovex when he was just 16 years old and how he grew Faction to become one of the most famous ski brands in the world.
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If you want to help The Ski Podcast and save yourself some money this winter…just use the code ‘SKIPODCAST’ when you book your ski hire at intersportrent.com.
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SHOW NOTES
Tony designed my first brochure for my first business, Natives.co.ukYou can listen to our Ski Podcast Special with Pat Sharples hereFaction skis started in 2003BoardX took place in Battersea for several years
You can listen to our Ski Podcast with Jim Adlington hereOther key contacts for Tony in the early years were Phil Martin, Gordy Hughes and Matt ReardonHe worked closely with Peter Bauer, founder of AmplidThe first range of Faction skis had a waist of 80-110mmInitially the skis were made in Annecy before production moved to AustriaSkis like the Seth Pistol were an inspirationJamie Strachan’s designs for Volkl were another influence
The first run of Faction skis was just 44 pairs – they now sell 35,000 pairs every year globallySam Smoothy is a NZ freeride skier
Ski Service in Verbier was the first store to stock Faction Skis
Tony first met Candide Thovex as a 16-year-old rider in Les ArcsCheck out Candide in China here (he took 27 pairs of skis with him for that shoot!)Tony launched an eco-friendly outerwear brand, GHOSTS, on Kickstarter in 2019He also worked with Eric Pollard – ex-Line Skis – on the launch of the new ski and snowboard range Season EqptFind out about Candide’s outerwear brandIntersport Ski Hire Discount Code
You can help The Ski Podcast and save yourself some money on your ski hire by using the code ‘SKIPODCAST’ at intersportrent.com. Alternatively, simply take the link in the Show Notes and your discount will automatically be applied.
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