Welcome to this episode of The New Warehouse Podcast, where Kevin chats with Mark Becker, President, CEO, and co-founder of G10 Fulfillment. Becker shares how G10 has evolved from an early Amazon distributor into a national 3PL built around flexibility, technology control, and practical automation. With warehouses strategically placed across the U.S., G10 supports both direct-to-consumer and complex B2B fulfillment, including hazmat and oversized items like zero-turn lawnmowers.

The conversation explores why flexibility matters more than rigid efficiency models, how owning the tech stack enables faster pivots, and what real-world robotics adoption looks like on the warehouse floor. Becker also offers a grounded look at AI’s role in fulfillment, separating hype from practical gains as the industry heads into 2026.

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