In this episode of Small Business School, I sit down with  Kirsten Schmidtke — a sales and success coach who blends grit, heart, and unstoppable energy. From crushing tech sales targets to coaching high-achieving entrepreneurs, Kirsten’s approach to sales is anything but pushy. She’s here to show you that selling isn’t about pressure — it’s about service, relationships, and creating impact.

Key topics covered:

• How Kirsten’s tech background shaped her “fail fast” mindset and data-driven approach to business.
• Why sales should be seen as service — and how to reframe any “ick” you feel about selling.
• The 3 pillars of authentic sales: service, making it about them, and leading with a clear process.
• Why disqualifying prospects quickly can actually open the door to your ideal clients.
• Simple daily actions to make sales a consistent (and enjoyable) part of your business.

If you’ve ever felt uncomfortable about selling or wondered how to do it in a way that’s true to you, this conversation will shift your perspective — and your results.

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

https://urldefense.proofpoint.com/v2/url?u=http-3A__workwives.co&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=NgHx3ikc5TkuG2GbHk3F2xqAsEGb-mzfBI-Gys9vwYw&m=88CFq1oXxvHuveOHhLqQahTlm82SwWEfbi-P5aAdEDNKAzlUZcOm7G4LsPuYfzzq&s=ZGabyIGi8QeCQWYPVZP87NbEpvjTAj7omZneLouM2BQ&e=

Connect with Kirsten:

• Instagram: @kirstenschmidtke

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!