Floor Academy - Helping flooring, tile and stone contractors own an asset

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On this week's episode, I am going solo for the first time due to scheduling constraints and the holiday season. I am taking this opportunity to share my personal background in the flooring industry, the inspiration behind my passion for education, and the direction I envision for the show's future. As a flooring installer, I know firsthand the value of staying up-to-date on the latest trends, techniques, and products in the field. This is why I am dedicated to presenting our listeners with engaging discussions featuring industry experts, covering a wide range of topics, including subfloor preparation, social media strategies, branding, marketing, profit margins, business creation, contracts, health and longevity, hiring and firing, and establishing effective systems and processes. By exchanging knowledge and experiences, we can work together to enhance our skills, grow our businesses, and drive innovation throughout the industry. Join me as I share my journey in the flooring industry and outline my aspirations for the future of the podcast.

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This week's episode features an insightful conversation with Jeremy Waldorf, an expert from Schonox, about the importance of subfloor preparation in flooring installation. As Jeremy explains, proper subfloor preparation can make all the difference in achieving a level, smooth surface for your flooring. Whether you are dealing with uneven concrete, moisture issues, or other subfloor challenges, there are solutions available to help you achieve a flat, stable base for your flooring. By investing in subfloor preparation, you can save time and money in the long run, as well as improve the overall quality and durability of your flooring installation. Tune in to learn more about this essential aspect of the flooring process. Subfloor preparation can also help your small business be more profitable through knowing a few simple things about profit margins and cost savings. By investing in proper subfloor preparation, you can avoid costly callbacks and repairs, reduce waste, and ensure that your installations last longer, which can result in better reviews, repeat business, and referrals. Moreover, by offering subfloor preparation services, you can increase your revenue streams and set yourself apart from competitors who do not provide this critical service. Join us as we dive deeper into subfloor preparation and how it can help you run a more profitable and successful flooring business.

https://www.facebook.com/LegacyFloors

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Today, we speak with Scott Zito of Bel Lavoro Carpet and Luxury Flooring in Olathe, KS. Scott and I spend our time talking about how we compete in the top 5% of the market and only look for clients who are seeking installers that will do the job to the highest degree of skill. We also discuss how we need to find more skilled installers to meet the increasing demand in this competitive market.

By focusing on the top 5% of the market and seeking out clients who value high-quality installation, businesses like Bel Lavoro Carpet and Luxury Flooring can also benefit from higher profit margins. When you're able to offer a premium service, you can command premium prices, which can ultimately help you to run a more successful small business. By providing a superior level of service, you can attract a loyal customer base and build a strong reputation in your community, which can translate into sustained growth and profitability over time.

https://www.bellavorocarpet.com/

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In this episode, we welcome back Ken Ballin, and delve into the topic of "Social" Media. As Ken explains, various social media platforms have different purposes and serve as powerful tools for expanding businesses in today's technology-driven world. However, he also emphasizes the importance of traditional methods such as hitting the pavement and networking.

We discuss how to effectively use social media to establish a strong online presence, engage with potential clients, and showcase your work. Ken shares his own experiences and offers tips on how to optimize social media platforms such as Facebook, Instagram, and LinkedIn to build a loyal following and generate leads.

In addition, we touch upon the importance of balancing digital marketing strategies with face-to-face interactions and building relationships with clients. Ken shares insights on how to leverage personal connections and establish trust with potential clients to convert them into long-term customers.

If you're looking to take your business to the next level in the digital age, this episode is a must-listen.

http://skyrofloors.com/index.html

https://www.instagram.com/skyrofloors/

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This week, we have the pleasure of speaking with Roland Thompson, an esteemed professional in the flooring industry and owner of Thompson's Flooring Installation and Consulting. Not only is Roland a highly regarded installer, but he is also a certified trainer for CFI and heavily involved in various other aspects of the industry.

One of Roland's notable achievements is his involvement with the popular television show Restaurant Impossible, where he oversees all flooring installations. Despite the tight timelines and high-pressure environment, Roland ensures that every installation is of the utmost quality and durability, providing long-lasting value for the businesses featured on the show. No compromises will be made to meet a deadline.

Join us as we discuss Roland's experience in the industry, the challenges he faces in his work, and the lessons he has learned over the years.

https://thompson-flooring-installation-consultant.business.site/

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In this episode, we had the pleasure of speaking with Rachel Berlin, the Sales Manager of Precision Floors & Decor located in Plymouth, WI. Rachel provided us with valuable insights on sales strategies, the importance of having mentors, and the benefits of following up with clients.

We discussed several simple sales strategies that can help businesses increase their sales and enhance customer satisfaction. One of the key takeaways was the significance of listening to customers' needs and offering personalized solutions. Rachel emphasized the importance of building relationships with clients and creating a positive buying experience.

Rachel also stressed the value of having mentors in the flooring industry. Having someone to guide and provide feedback can help individuals develop their skills and grow their careers. Rachel shared her personal experiences with mentorship and how it has impacted her success in the industry.

Overall, this episode is a must-listen for those looking to improve their sales skills and learn from the experiences of successful professionals.

http://www.precisionfloorsdecor.com

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Join us for this weeks episode of the Floor Academy Podcast, where we sit down with Michelle Hamilton, the owner and operator of Tile Maryland in Conowingo, MD. Michelle is also the founder of the Tile Chics Facebook group, which is focused on promoting women in the flooring industry. Michelle shares her goals for the tile trade and her vision for empowering women in the field. Tune in to learn more about Michelle's  journey and her efforts to make a positive impact on the industry.

http://www.tilemaryland.com

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In this episode, Ethan shares how he has successfully closed contracts by focusing on the value of his products and services, rather than competing solely on price. He believes in educating his clients about the benefits of using premium hardwood products and the long-term savings they can provide.

Ethan also discusses how he has learned to adapt and overcome challenges, such as being a young small business owner in a competitive industry. He shares his insights on building relationships with clients and suppliers, and how important it is to establish trust and credibility.

Overall, Ethan's story is an inspiring example of how passion, dedication, and a focus on value can help young business owners succeed in even the most challenging environments.

https://www.broadleafhardwoodsco.com/

https://www.instagram.com/broadleaf_hardwoodsco

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In this episode, we speak with Anthony Moses, the owner of Simply Intricate Designs, a tile company based in Baton Rouge, LA. Anthony and I delve into the challenging topic of pricing - one that many small business owners struggle with.

During our conversation, Anthony shares valuable insights and strategies on how to approach pricing in a way that is both profitable and sustainable for your business. He discusses the importance of understanding your costs, analyzing your competition, and setting prices that reflect the unique value and quality that your business offers.

Anthony also emphasizes the importance of creating a pricing structure that aligns with your overall business goals and strategy. He shares examples of how he has adjusted his pricing over time, and the impact it has had on his business.

Whether you are just starting out in the industry, or looking to refine your pricing strategy, you won't want to miss Anthony's and my advice and insights. So tune in to this episode, and discover how you can set your business up for success with a smart and effective pricing strategy.

Don't forget to check out my spreadsheet for pricing. You can see a demo of it on youtube and there a link to download the spreadsheet in the description or visit the Floor Academy website files section.

https://simplyintricatedesigns.com/

https://www.instagram.com/simplyintricatedesigns

Need new headphones for working and listening to Floored-U-Cation? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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In this episode, we have the pleasure of speaking with Jesse Boswell, the founder of Floor Dozers, a unique demolition company that was born out of Jesse's experience in the tile installation business.

Jesse's entrepreneurial spirit and determination to provide high-quality, specialized services to his customers has enabled him to rapidly grow Floor Dozers into a successful enterprise. During our conversation, Jesse will share valuable insights into his journey, and the strategies that have helped him achieve such remarkable success in a relatively short period of time.

He will discuss how his experience in the tile installation business inspired him to start Floor Dozers, and the challenges he faced along the way. He will also share some of the key factors that have contributed to his success, such as his commitment to excellence, his attention to detail, and his dedication to providing exceptional customer service.

Whether you are an established business owner, or just starting out in the industry, you won't want to miss Jesse's insights on how to build a successful business, and stand out in a crowded marketplace. So tune in to this engaging and informative episode, and discover how Jesse's journey can inspire you to achieve your own goals and aspirations.

http://www.floordozers.com

https://www.instagram.com/floordozers

Need new headphones for working and listening to Floored-U-Cation? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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