Florist Life

Florist Life

By Chris GrigasBusinessCareers
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Florist Life episodes

  • Respect & Appreciation
    Many people are unaware of the grueling effort it takes to get flowers from the farm to their home. The mystery can be chalked up to misconception, ignorance or just disinterest. As a florist, it is important to justify what you charge for the products you sell. For some reason, people think we all grow our own flowers... we all know that is rarely true.  The conversation should not end there... take time to qualify what you charge and to what lengths we will go to get the customer what they want. Whether an Anthurium from Hawaii or a Rose from Ecuador, often the public is unaware of our outreach and how it works... and that sometimes will be enough for them to appreciate and respect the flowers as we do.
    36 min
  • Lighten Up
    Why so serious? It's time we lighten up. The floral business is a surreal comedy show, and we are the stars. As florists, we have to try to find the humor in what is happening around us every day.  The complexities of Florist Life seem like we are often part of an industry that is a cross section of a three ring circus and an asylum. As a professional, you have the ability to make light of situations & ease the tension of a seemingly un-solvable problem. Everybody comes to you with a problem...and, "Yo, you'll solve it". Take your job seriously, but sometimes you can take yourself less seriously. Lighten up.
    27 min
  • Perceived Value
    Who is your customer? How do they see what you do and what you sell as valuable?  There is a definite distinction between people looking for quality over quantity, and vice versa. Does your client see the value in your talents or do they simply find value in convenience? Ask yourself. 
    Also, have you delved into the world of subscriptions with your floral business?... If not, it is an ideal time to start. Get a plan in the works... you'll be happy you did. 
    Insta: @floristlifepodast
    28 min
  • Irate Customers

    The irate customer conflict is a scene we would rather avoid. As florists, we are embedded in the service industry and will surely encounter them, and often at the worst time. Be prepared, and know that you can take this situation and convert it from a negative into a positive reflection of your business. Don't become a bad yelp review.  

    Make somebody's day... don't make somebody's day bad... including yourself. (Take care of you).

    25 min
  • Trends
    Trends can be wonderful in showing us what "the world" is asking for... but often, trends can be roadblocks in a designer's world. What is stopping you from being a Trend Setter?  Your small town may be calling out to you for guidance on what is hip and in-fashion. Be the one they can turn to. START the trend. You are capable of creating & crafting a local trend.. who knows where it will lead?
    25 min
  • Your Value
    As florists, there are times that our value comes into question as a professional. We hear that being a florist is a hobby, rather than a "real job".  Offering insight into your floral world will help your customers, as well as the pubic, realize that floristry is a real profession and we are here to help them as professionals. When someone says to me they want to be a florist and play with flowers all day like me... I tell them I want the job they think I have. 
    Join me in the conversation
    Instagram; @FloristLifePodcast
    31 min
  • Instagram
    Utilizing Instagram is a great way to spread the word about your floral designs or floral shop. This episode will showcase the Dos & Don'ts that will help you be a better Instagrammer for your business. Following a few rules will not only give you a new platform to advertise for free, but it will also enhance your ability to communicate with your clientele efficiently. 
    If you have a subject you would like to hear about please email me at [email protected]
    Check out my instagram, too! ~ @FloristLifePodcast
    27 min
  • Flower Knowledge

    Expanding your knowledge base of the science of horticulture will help you be a better florist and will translate into clientele loyalty.

    21 min
  • Adaptability

    Adaptability is a quality we must adopt as florists. As creative people, we have so much ability to morph and work with our surroundings. So many things have changed our lives over the last year and we are here to face that challenge. This is Florist Life. Email me with suggestions or comments [email protected].

    24 min

About Florist Life

From the publisher's feed

An honest discussion of the life of florists and floral designers. Sharing my philosophy on the floral industry, along with anecdotes of my experiences and how they formed my floral career. Not much…