Genina Ramirez, Business Development Manager at Focus Lab, shares her article, “How to Pick the Branding Agency for Your Rebrand.” She's done hundreds of pitches and sales calls and she's learned what to consider when picking the right agency for a rebrand. And no, the answer isn’t “always pick Focus Lab!” 

This article was originally published to our blog.

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at [email protected]

Focus Lab CEO Bill Kenney chats with Kent Siri, VP of Marketing at Reify Health, about our work together on their recent rebrand. How did they know it was time to rebrand? How did they go about picking an agency to work with? In the intervening 12 months, what has the rebrand done for the company?

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at [email protected]

So, you’ve completed your beautiful brand project. Now it’s time to roll it out. Are you ready? Are you REALLY ready? Stephanie Taylor-Coleman, Brand Support Manager at Focus Lab, shares her insights after being on the front lines of many brand launches. This article is also available on our blog.

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at [email protected]

A successful rebrand requires a well-planned rollout. That is not debatable. Focus Lab CEO Bill Kenney reads his article, "Revealing Your New Brand," that discusses high level considerations for a brand rollout: Lead with a Story, Build Momentum from the Inside Out, Don't Try to Please Everyone, and Planning in Paramount. Next week, Brand Support Manager Stephanie Taylor-Coleman will go deeper into why planning is important and how to prioritize dozens (if not hundreds) of brand assets.

This blog was originally published to Fast Company on July 3, 2021.

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at [email protected]

Your brand is the entire ecosystem around your company that leads to a feeling or perception in the eyes or hearts of your customers. In the same way that an orchestra needs a full collection of instruments working in harmony, a brand needs multiple thoughtful touchpoints.

This blog was originally published to Fast Company on June 29, 2021. 

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at [email protected]

This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Bill Kenney sit down to discuss brand mascots. The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep. This episode's will dive into questions like: What does a mascot accomplish for a brand? Why are they so rare for B2B companies? Is there an opportunity there for B2B companies?

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at [email protected]

Rebranding a company is scary. Will I get a return on this investment? How will I know it’s right? Here’s the thing: your brand is your reputation. Approach it with a clear vision and you’re already on your way to a successful rebrand.

Genina Ramirez reads "Vision Over Validation" by Focus Lab alum, JT Grauke.

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at [email protected]

This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Bill Kenney discuss the good, the bad, and the ugly of brands. The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep. This episode's will dive into questions like: What makes a brand “good?” What brands are doing a great job? What does a “bad” brand look like?

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at [email protected]

Focus Lab co-founders Bill Kenney and Erik Reagan discuss the journey they took together over their first decade in business. They dive into how they met, the origins of Focus Lab, and what the future holds for the brand agency in 2021 and beyond as Erik passes the CEO torch to Bill.

This conversation was originally published to the Focus Lab Youtube channel in January 2021.

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at [email protected]

Focus Lab does not do focus groups. We have our reasons, though. 

Genina Ramirez reads "Why We Don't Do Market Research" by our Strategy Director, Shabnam Gideon.

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at [email protected]