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Focus On Brand episodes
- 10 Minutes on Brand: Brand Attributes
This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and brand strategist Haley Bridges chat about brand attributes. Brand attributes are the traits that guide our work towards a true manifestation of our clients’ identities.
0:00 - Intro
0:54 - What are brand attributes?1:22 - How do we use them as part of our branding process at Focus Lab?4:10 - What makes for an effective attribute?5:36 - What makes for an ineffective attribute?6:54 - How can we go one level below on a common attribute?9:05 - What are the differences between attributes and archetypes?-
Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
11 min - 10 Minutes on Brand: Brand Archetypes
Archetypes are iconic narratives representing a prevailing experience, developed by psychologist Carl Jung. This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and brand writer Idoia Gkikas discuss archetypes as they apply to brands.
0:00 - Intro
0:58 - What are brand archetypes?1:51 - Do we help our clients land on what their archetypes should be?2:42 - What are some examples of companies and their associated archetypes?4:04 - How do you use brand archetypes in your brand communications work?5:10 - Are there any archetypes that people should avoid since they’re overused and cliche?6:44 - Should you stay away from choosing the same archetype as one of your competitors?7:55 - Do you have any favorite archetypes?-
Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
11 min - 10 Minutes on Brand: Internal Brand Launch
Rebrands are an exciting time for a company and employees are going to be particularly invested. When is the right time to share a rebrand with the internal team? This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Project Management Director Charisse Bennet discuss the internal brand launch.
0:00 - Intro
0:57 - When should a company let their employees know they're going through some sort of brand evolution exercise?2:14 - Is there anything else you should share with the team between the announcement and the final reveal? Or do you just go dead silent at that point?4:49 - Once the rebrand is completed, what are the first steps clients should take to prepare for that internal rollout?6:17 - Any recommendations of what should be shared when doing that internal rollout?8:10 - What do you do if your brand leaks, either before launch or while you're in the middle of the work?The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep.
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10 Minutes on Brand is brought to you by us, Focus Lab. Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
11 min - 10 Minutes on Brand: Early-Stage Branding Division
This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Devin Richards chat about Focus Lab's new division specifically tailored to branding early-stage B2B companies. Start-ups, angel, seed, and pre-seed stage B2B technology companies have specific challenges and opportunities when it comes to a branding project.
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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
13 min - Insights: Brand Attributes
People expect utility from products, but they look for connections from brands. Luckily, one thing that already exists at every company is its essence, ethos – those seeds of personality that feel individual. We call them brand attributes. Focus Lab brand strategist Haley Bridges reads her article, "Brand Attributes: Quality Ingredients for Your Identity."
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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
8 min - Fireside: Brand Writing with Wade Livingston
Welcome to Focus Fireside; a series where we sit down with a Focus Lab team member to learn more about their role, their perspective on branding, and important lessons they’ve learned. Today Genina Ramirez, the Business Development Manager here at Focus Lab, chats with Brand Writer Wade Livingston.
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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at [email protected]
31 min - 10 Minutes on Brand: Market Research
This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Shabnam Gideon chat about a big topic in creative communities: market research. When is market research helpful during a branding project, and why doesn't Focus Lab do focus groups?
0:00 Intro
0:35 What does "market research" mean?3:37 Why does Focus Lab not do market research during branding engagements?7:40 Any last minute pieces of wisdom about how brand leaders should think about market research in terms of how they could utilize it when going through a rebrand?The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep.
10 Minutes on Brand is brought to you by us, Focus Lab. Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
10 min - 10 Minutes On Brand: Recession and Brand Communications
This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Amy Nance chat about the looming recession — and how brands should adapt to a new reality for their customers.
0:00 Intro
1:21 In times of potential recessions, why might a company look to prioritize brand communications?3:04 Would you mind clarifying exactly what brand communications are?4:07 How should brand communications change to reflect potential economic uncertainties? Are there some key things that brands should do?7:48 Do you think brand affects internal culture, particularly when people may be feeling on edge right now?The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep.
10 Minutes on Brand is brought to you by us, Focus Lab. Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
10 min - The Debrief: Bitwise Rebrand
Working with the industry’s most impactful businesses and government agencies, Bitwise is a digital services company that uses mission-focused technology transformations to streamline governance decisions, surface critical insights into information, and better support communities around the world. The company built a strong reputation for itself with minimal branding, but approached Focus Lab to help take them to the next step in their evolution. Bill Kenney chats with Matt and Allison Powell to talk about our work together and how the rebrand has been performing.
See more of our work with Bitwise at bitwise.tech
0:00 - Intro
3:43 - How did you know it was time to rebrand?9:07 - Was there a particular pain point that you were looking to solve?11:40 - What was the decision making process for finding the right agency?16:47 - What was the most challenging part?21:39 - What was the most rewarding part?24:30 - What was the most surprising aspect of the project?29:09 - How’s the new brand performing?35:30 - What advice would you offer to anyone considering a rebrand?-
Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
39 min - Insights: Co-Creating The Brand You Want
The brand you want isn’t out there waiting for you to discover it, and it sure doesn’t just happen. You play a real part in its creation. As brand strategists (brand therapists?), our job is to help you see both sides of the story. Focus Lab Strategy Director Shabnam Gideon shares seven steps you can take to get the most value out of your brand project in her article, "Co-Creating The Brand You Want."
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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.
10 min
About Focus On Brand
From the publisher's feed
A podcast from the team at Focus Lab, a global B2B brand agency building brands that lead and inspire.
focuslab.agency