Focus On Brand

Rebranding a company is scary. Will I get a return on this investment? How will I know it’s right? Here’s the thing: your brand is your reputation. Approach it with a clear vision and you’re already on your way to a successful rebrand.

Genina Ramirez reads "Vision Over Validation" by Focus Lab alum, JT Grauke.

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at [email protected]

This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Bill Kenney discuss the good, the bad, and the ugly of brands. The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep. This episode's will dive into questions like: What makes a brand “good?” What brands are doing a great job? What does a “bad” brand look like?

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at [email protected]

Focus Lab co-founders Bill Kenney and Erik Reagan discuss the journey they took together over their first decade in business. They dive into how they met, the origins of Focus Lab, and what the future holds for the brand agency in 2021 and beyond as Erik passes the CEO torch to Bill.

This conversation was originally published to the Focus Lab Youtube channel in January 2021.

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at [email protected]

Focus Lab does not do focus groups. We have our reasons, though. 

Genina Ramirez reads "Why We Don't Do Market Research" by our Strategy Director, Shabnam Gideon.

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at [email protected]

Focus Lab's CEO Bill Kenney chats with David Placek, President and Founder of Lexicon Branding, about his career in naming some of the world's most recognized companies. Lexicon is behind brands you probably interact with daily: Febreze, Sonos, Blackberry, Swiffer, Dasani, Impossible Foods.

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Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.

Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at [email protected]