In this episode of "Focus on Business," host Jane Goodrich welcomes the remarkable Alaina Nuñez, a renowned birth photographer and educator based in California. Alaina shares her journey from being a homeschool mom of six to becoming a full-time birth photographer. 

She talks about her passion for birth photography, the nuances of capturing live births, and how she educates others in this specialized field. Alaina also discusses the importance of making personal connections in marketing, the challenges of maintaining work-life balance while being on call, and the value of having a support system. She also shares insights on outsourcing certain tasks in order to focus on the creative aspects of photography.

Tune in to hear her valuable advice for new photographers and insights on how to thrive in the photography business!

You can find Alaina at:
www.alainanunez.com
www.thebirthphotographyworkshop.com
https://www.instagram.com/alainanunez_birthstories/?hl=en https://www.instagram.com/thebirthphotographyworkshop/ 

Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!

You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q

Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by:
The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF
https://thephotobusiness.etsy.com?coupon=PODCAST

Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit https://www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

**-Offers end August 31st 2024**

Join host Jane Goodrich in conversation with Charlie Cotugno, a seasoned headshot photographer who discusses the evolution of his 25-year career, from working in various artistic fields such as music and acting to eventually focusing on photography. Charlie shares his fascinating journey, from photographing legendary bands like Queen, to working with families, seniors, and the autism community, and eventually transitioning into headshot photography, where he’s found immense success by niching down and mastering both the artistic and business sides of photography. 

Charlie offers practical advice and valuable insight into building a successful photography business, including leveraging LinkedIn for networking, staying connected with other photographers, and continuously improving through self-education. He emphasizes the significance of managing client expectations and balancing quality with efficiency through strategies like the use of outsourcing and AI tools for retouching, which can help save time and increase profits. Additionally, Charlie shares how he navigates health challenges as an entrepreneur, and opens up about how his battle with Meniere’s disease impacted his career and the adjustments he made in order to continue thriving in the photography field. 

Charlie’s experience and advice on networking, building relationships, and balancing passion with practicality make this episode a must-listen for photographers and creative entrepreneurs alike!

You can find Charlie at:
www.ccHeadshots.com
www.linkedin.com/in/charlescotugno
https://www.facebook.com/charlie.cotugno
https://www.instagram.com/ccheadshots

Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!

You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q

Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by:
The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF
https://thephotobusiness.etsy.com?coupon=PODCAST

Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit https://www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

**-Offers end August 31st 2024**

This week, host Jane Goodrich sits down with family photographer and educator Miranda Eorio who shares her journey into the world of professional photography. Miranda discusses how she started her career nine years ago after realizing she had too few photos of her daughter, the challenges she faced as a beginner photographer, and how she eventually built a thriving business that aligns with her lifestyle, allowing her to balance work and family.

Throughout the conversation, Miranda provides valuable advice for new photographers, emphasizing the importance of investing in education rather than the most expensive gear and prioritizing learning the business side of things early on. She discusses marketing strategies, such as leveraging Facebook mom groups and referrals, and how she uses a VIP group for her past clients in order to nurture long-term relationships. Jane and Miranda also dive into the challenges of time management, client boundaries, and overcoming the intimidating aspects of running a business like taxes and pricing.

Miranda encourages photographers to embrace mistakes, and focus on running a sustainable, profitable business. Tune in to learn how to grow your photography business with confidence and intention! 

You can find Miranda at:
http://www.mirandaeoriophoto.com/
https://www.facebook.com/groups/739344889945915
http://www.facebook.com/mirandaeoriophoto
http://www.instagram.com/mirandaeoriophoto

Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!

You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q

Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by:
The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF
https://thephotobusiness.etsy.com?coupon=PODCAST

Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit https://www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

**-Offers end August 31st 2024**

Join host Jane Goodrich for an exciting deep-dive into the inspiring journey of Tyler Cunningham, a talented photographer who made the bold leap from a career in nonprofit development to full-time photography. In today’s episode, Tyler opens up about how she turned her side hustle into a thriving business just before the pandemic hit, and how documenting her family’s life during quarantine reshaped her approach to storytelling through photography, emphasizing capturing genuine, in-between moments that reveal the true essence of her subjects.

Tyler recounts her experience navigating the uncertainty of starting a new business during the pandemic and emphasizes the importance of adaptability and flexibility when tackling unforeseen challenges. She also talks about the importance of learning from mistakes as a crucial method of growth, and how she consistently reviews her work after each shoot in order to improve her craft. 

Tyler also provides practical advice for staying true to oneself in both work and marketing. She delves into her most effective marketing strategies, including the use of Instagram and the power of word-of-mouth, highlighting the importance of building strong relationships in business. This episode offers valuable insights for anyone interested in photography, entrepreneurship, or the art of capturing life’s authentic moments.

You can find Tyler at:
https://www.tylercunninghamphotography.com/
https://www.linkedin.com/in/tyler-cunninghamphotography/
https://www.instagram.com/tylercunninghamphotography/ 

Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!

You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q

Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by:
The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF
https://thephotobusiness.etsy.com?coupon=PODCAST

Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit https://www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

**-Offers end August 31st 2024**

In today’s conversation on the “Focus on Business” podcast, Jane Goodrich is joined by experienced wedding photographer and self-proclaimed “Nerd-for-Hire,” Roderick Alan. They discuss how Rod’s love for creativity initially attracted him to the photography industry, and how he’s since expanded his services to include guiding other photographers through website building, SEO, and Facebook ads in order to help them turn their passion into thriving businesses. 

Rod opens up about the challenges he faced when building his photography business, emphasizing the importance of treating it like a business rather than just a hobby. He talks about the common misconception that business will naturally grow through word-of-mouth, and highlights the need for proactive marketing and self-promotion, particularly through digital advertising. 

The conversation also delves into the issue of burnout and the significance of mental health, particularly in an industry that requires both extroversion during events and time to recharge afterward. Rod extols the benefits of therapy and self-confidence to overcome both personal and professional hurdles and achieve success.  

Tune in to learn from Roderick’s experiences and gain a fresh perspective on what it takes to thrive in the world of photography!

You can find Rod at:
https://roderickalan.co.uk
https://www.instagram.com/roderickalanphotography/
https://www.facebook.com/roderickalanphotography/ 

Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!

You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q

Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by:
The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF
https://thephotobusiness.etsy.com?coupon=PODCAST

Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit https://www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

**-Offers end August 31st 2024**

Tune in for today’s episode of “Focus on Business” where Jane Goodrich sits down with Alena Johnsen, a talented fine art photographer who, alongside her husband, runs two successful photography businesses in Florida. 

Alena shares her impressive journey, from first picking up photography after being inspired by a friend’s camera skills, to becoming a sought-after photographer for high-end weddings and events, and eventually opening a physical studio in Tallahassee. She opens up about the challenges and rewards of moving her business after a hurricane, the importance of adaptability, and the lessons she's learned from balancing a growing business with family life.

Alena also emphasizes the critical role of mentorship in her career and offers practical advice for new photographers on the importance of understanding the business side of their craft. We dive into her strategies for marketing, and the importance of in-person networking and building relationships as key methods for growing a business. She talks about her experience managing the seasonality of the photography business in a vacation-heavy area and stresses the need for photographers to give themselves time to understand their market before making drastic changes to their business model. 

Key Takeaways:

• Having a business-oriented photography mentor early in your career can help you avoid common pitfalls and gain insight into pricing, client management, and other business essentials.
• In-person networking, building relationships, and utilizing existing client relationships are powerful tools that are more effective than relying solely on social media or digital marketing to grow a photography business. 
• Alena’s story is a reminder that it’s okay to start small, such as being a second shooter at weddings, and gradually build your business and expertise over time. The most important thing is being open to new opportunities and continuously evolving as a professional.

You can find Alena at:
Ti-Adoro.com
https://www.instagram.com/ti_adoro_studios/
https://www.instagram.com/ti_adoro_studios_tallahassee/
https://www.instagram.com/alenaweddings/ 

Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!

You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q

Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by:
The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF
https://thephotobusiness.etsy.com?coupon=PODCAST

Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit https://www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

**-Offers end August 31st 2024**

In this episode of 'Focus on Business', host Jane Goodrich interviews Sabrina Gebhardt, a lifestyle, newborn, and family photographer from Fort Worth, Texas. Sabrina shares how she started out in photography with traditional studio work, but learned to embrace her passion for capturing real and spontaneous moments through lifestyle photography. She discusses how her approach evolved from emulating other photographers to creating a business model that aligns with her personal values and style.

Discover Sabrina’s tips for financial planning, including the game-changing Profit First method, and learn why she loves email marketing as a tool for connecting with clients. She also offers advice for moving a photography business to a new location, highlighting the importance of SEO updates, social media changes, and leveraging personal networks. Sabrina emphasizes the importance of staying true to yourself, and provides valuable insight into setting boundaries and managing expectations with clients to avoid burnout. 

Whether you’re a seasoned photographer or just starting out, this episode is packed with practical advice and inspiration to help you succeed in the photography industry.

You can find Sabrina at:
www.sabrinagebhardt.com
https://www.podchaser.com/podcasts/shoot-it-straight-4855716
https://sabrinagebhardt.com/membership/
https://www.instagram.com/sabrinagebhardtphotography/?hl=en 

Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!

You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q

Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by:
The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF
https://thephotobusiness.etsy.com?coupon=PODCAST

Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit https://www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

**-Offers end August 31st 2024**

In this episode of Focus on Business, Jane chats with Aubrey Westlund about her experience making the shift from wedding photographer to specializing in stock photography. Aubrey shares her journey and the pivotal moments that led her to explore passive income streams, emphasizing the importance of financial stability and the benefits of diversifying income sources in the photography industry. 

Discover how Aubrey navigated the challenges of transitioning into stock photography and the lessons she learned along the way. She provides valuable tips for starting a photography business and reflects on the value of second shooting, portfolio building, and providing excellent client experiences. Aubrey also discusses effective marketing strategies, identifying red flags in clients, and shares funny and memorable moments from her photography career. 

Stay tuned and learn about Aubrey’s educational initiative, the “Lazy Girl Stock Photography Bootcamp,” designed to help photographers kick start their own path into stock photography.

Key Takeaways:

• Diversifying income and financial planning are crucial for photographers to navigate slow seasons and unexpected circumstances.
• Continuous learning, especially from experienced photographers and mentors, can provide valuable insight and accelerate your professional growth.
• Building strong relationships with clients and going the extra mile can be a powerful form of marketing.

You can find Aubrey at:
https://www.aubreywestlund.com/
https://podcasts.apple.com/us/podcast/creative-abundance/id1705844357
https://www.aubreywestlund.com/stock-photography-academy
https://www.instagram.com/aubreywestlund/

Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!

You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q

Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by:
The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF
https://thephotobusiness.etsy.com?coupon=PODCAST

Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit https://www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

**-Offers end August 31st 2024**

In this episode of Focus on Business, Jane Goodrich is joined by seasoned wedding photographer and software founder, Nathan Desch. Together, they discuss his journey into the photography industry and the critical role of organization in building a successful photography business. 

Nathan explores the importance of implementing systems and workflows to manage bookings, inquiries, and client relationships. He emphasizes the value of building strong relationships with venues and treating every client with exceptional care. He shares insights on balancing work and personal life, the benefits of outsourcing, and strategies for managing the seasonality of the photography industry. Nathan also highlights the importance of managing client expectations by establishing a distinct style and target audience upfront, and offers advice about the value of seeking continuing education in both business and photography technical skills.

Key Takeaways:

• Get organized before you think you need to. Implement systems and workflows to manage bookings, inquiries, and client relationships.
• Outsource tasks and seek professional help when needed. Have go-to professionals for accounting, legal, and insurance matters.
• Provide a high level of care and attention to each client and build relationships with venues to generate referrals.
• Plan ahead and build a nest egg to mitigate the challenges of seasonality in the wedding photography industry.
• Seek out business education in addition to technical skills to succeed as a photographer.

You can find Nathan at:
https://nathandesch.com/ 
https://shootwith.me/  

Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!

You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q

Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by:
The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF
https://thephotobusiness.etsy.com?coupon=PODCAST

Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit https://www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

**-Offers end August 31st 2024**

Join host Jane Goodrich as she and her guest, Ksenia Vanderhoff, dive deep into the nuances of thriving in the photography industry amidst unforeseen challenges.

Ksenia recounts her transition from 3D modeling and animation to becoming a sought-after wedding photographer, reflecting on the profound impacts of the travel industry and COVID-19 on her career. She shares how strategic networking and overcoming information hurdles have shaped her approach to marketing and business management. With a focus on efficiency, she explains how her adept editing skills and swift delivery times have become cornerstone elements of her success.

Jane underscores the necessity of charging for additional services to sustain a profitable photography business, and discusses strategies for retaining clientele when relocating. Highlighting the importance of communication, she illustrates how fostering a seamless client experience can lead to lasting satisfaction and business growth. Furthermore, she shares amusing anecdotes from her career, offering practical advice to emerging photographers on the value of mentorship and learning from established professionals.

Key Takeaways:

• Always charge for additional services to ensure your business remains viable.
• Retain continuity with clients when relocating by employing associate shooters or training new local talent.
• Prioritize effective communication to enhance client experiences and satisfaction.
• Seek guidance from seasoned photographers to refine your skills and strategic approaches in the competitive photography market.

You can find Ksenia at:
https://www.facebook.com/vanderhoffstudio/
https://www.vanderhoffstudio.com/
https://www.instagram.com/vanderhoffstudio/

Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!

You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q

Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by:
The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF
https://thephotobusiness.etsy.com?coupon=PODCAST

Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit https://www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

**-Offers end August 31st 2024**