Focus on Business with Jane Goodrich | A Podcast For Photographers

In this episode of "Focus on Business," join host Jane Goodrich, as she chats with photographer, business coach, and entrepreneur Chelsy Weisz about the art and business of photography. They delve into identifying the right clients by asking specific questions, the significance of celebrating successes, and the power of vulnerability in building genuine connections with your audience. 

Chelsy offers a few memorable wedding photography experiences, insights on overcoming challenges, adapting to different shooting locations, and the importance of sharing one’s creative journey to cultivate a supportive community. She emphasizes the importance of client fit, and shares a few of her client red flags as well as some tips for new photographers.

With a rich background spanning economic development, business management, and photography, Chelsy blends diverse expertise into her empowering coaching style. Her personal journey of resilience and transformation shines through her work, particularly in her podcast, "The Next Brave Step," where she offers a beacon of guidance and inspiration.

You can find Chelsy at:
www.chelsyweisz.com
https://chelsyweisz.com/next-brave-step-podcast/
https://chelsyweisz.com/coaching
http://instagram.com/chelsyweisz 

Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!

You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q

Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by:
The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF
https://thephotobusiness.etsy.com?coupon=PODCAST

Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit https://www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

**-Offers end August 31st 2024**

In this episode of the Focus on Business podcast, I welcome Jaye McLaughlin, a renowned in-home family and newborn photographer based in Westchester County, New York City and Southern Connecticut. Jaye shares her fascinating journey from being a patent lawyer specializing in biotech to discovering her passion for photography after the birth of her fourth child. Despite starting with a simple point-and-shoot camera, Jaye's love for capturing moments led her to take photography classes and eventually launch her own business in 2010.

Jaye discusses the challenges she faced, including transitioning from a structured corporate environment to the entrepreneurial world of photography. She emphasizes the importance of understanding the financial and time investments required to run a successful photography business. Jane and Jaye delve into the evolving landscape of photography, the impact of social media, and the increased competition and resources available to photographers today.

The conversation also covers the significance of setting boundaries to balance work and family life, marketing strategies, and the value of building community connections. Jaye highlights her love for email marketing and community involvement as key elements of her business strategy. She also shares amusing anecdotes from her shoots and offers valuable advice for new photographers, stressing the importance of understanding one's business costs and time commitments.

You can find Jaye at:
https://jayemclaughlin.com
https://www.instagram.com/jayemclaughlin.photography

Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!

You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q

Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by:
The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF
https://thephotobusiness.etsy.com?coupon=PODCAST

Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit https://www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

**-Offers end August 31st 2024**

Join me, Jane Goodrich, in conversation with Chris Shabay as he shares his journey of starting a photography business in Sierra Leone and the lessons he learned along the way. 

In this episode, Texas native, Chris Shabay details his unique experience getting started in photography back in 2004 through missionary work in Africa. He emphasizes the importance of thinking like an entrepreneur and studying successful people in business. He also discusses the value of providing a unique client experience and the power of storytelling in marketing. He offers insights on managing work-life balance, understanding market seasonality, and dealing with difficult clients. 

Stay tuned towards the end, as Chris shares a memorable story of a costly mistake, highlighting the importance of having insurance, and concludes by offering invaluable tips for success in photography!

You can find Chris at:
https://www.chrisshabayphotography.com/
https://www.instagram.com/chris_shabay/

Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!

You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q

Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by:
The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF
https://thephotobusiness.etsy.com?coupon=PODCAST

Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit https://www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

**-Offers end August 31st 2024**

In this episode of the Focus on Business Podcast Show, I had the pleasure of chatting with Rachel Stoddard, an amazing photographer, editor, and educator known for her incredible Presets and her Facebook group, Reverie & Oak. If you haven’t checked out her presets or joined her community, you’re missing out!

Rachel’s journey is one many of us can relate to. She started off with a disposable camera, photographing troll dolls, and has grown into a seasoned professional with over 20 years in the industry. During our conversation, Rachel shared her path from corporate life to full-time photography, emphasizing the importance of valuing your work and charging what you’re worth right from the start.

We talked about the crucial role of personal connections and word-of-mouth in building a successful photography business. Rachel’s philosophy is simple but powerful: focus on the client in front of you, invest in personal touches, and stay authentic. It’s advice that resonates deeply, especially when so much of our work relies on referrals and relationships.

Rachel’s passion for education shines through as she discusses her commitment to providing free resources for new photographers. She’s bridging the gap between costly courses and accessible learning, helping newcomers navigate their way without breaking the bank.

We also swapped stories about the ups and downs of our careers. Rachel’s tale of shooting a winter wedding in inadequate footwear reminded me of those unexpected challenges we all face and how preparation is key. Her advice for new photographers? Invest time in building a solid foundation before jumping in full-time.

Lastly, Rachel shared the inspiration behind her brand, Reverie & Oak, and her focus on editing and education. Her presets are a hit, and her educational content is a treasure trove for anyone looking to up their game.

You can find Rachel at
https://www.Reverieandoak.com
https://www.instagram.com/reverieandoak
https://www.youtube.com/@reverieoak740

Join her group:
https://www.facebook.com/share/gb86zXC6U1ZKfEBv/

Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!

You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q

Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by:
The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF
https://thephotobusiness.etsy.com?coupon=PODCAST

Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit https://www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

**-Offers end August 31st 2024**

Welcome to today's episode and we are thrilled to have Luci Dumas, a renowned family photographer, baby whisperer, and expert business coach, joining us. Luci shares her invaluable insights and strategies on mastering in-person sales for photographers.

In this episode, you'll discover:
- Luci's inspiring journey into photography and her 40 years of success.
- How she transitioned from weddings to child photography.
- The importance of building relationships and creating a trusted advisor role with clients.
- Effective in-person sales techniques that can transform your photography business.
-Practical tips for networking and establishing your presence in a new community.
-Strategies for offering auction prizes and leveraging charity events to grow your business.

Join us as Luci Dumas shares her wealth of knowledge, personal anecdotes, and actionable advice to help you elevate your photography business and excel in in-person sales.


You can find Lucy at
https://www.lucidumascoaching.com
https://theprofitablephotographerpodc...
http://www.instagram.com/theprofitabl...
https://www.youtube.com/@theprofitabl...

Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!

You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q

Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by:
The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF
https://thephotobusiness.etsy.com?coupon=PODCAST

Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit https://www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

**-Offers end August 31st 2024**

You’ve got to catch this episode of the "Focus on Business" podcast where I, Jane Goodrich, sit down with the fantastic Mark Rosetto. Mark is a photographer and photography business coach with a wealth of experience, and he shares some incredible insights into running a successful photography business.

We kick things off by talking about Mark's journey. He started out wanting to be a fireman but ended up as an underwater photographer in the Whitsundays, Australia. This unique start taught him invaluable skills in shooting with the end product in mind and selling artwork to tourists. From there, he moved to the UK, working in a gym’s sales department and later for a photography studio where he sold a million pounds worth of artwork annually.

We dive into the significance of understanding the business side of photography. Mark shares his experiences and tips on maintaining client relationships, setting up payment structures, and handling seasonal work. He provides actionable advice on pricing strategies and the importance of knowing your numbers. We also touch on the necessity of setting boundaries with clients and recognizing red flags early on.

One of the key highlights is Mark’s approach to marketing. He advocates for a balanced strategy that includes active, passive, and digital marketing efforts. He introduces his favorite strategy, the "Family of the Year" competition, which is a brilliant way to generate leads and engage with past clients without spending a dime on marketing.

Mark also shares his thoughts on moving a photography business to a new location, emphasizing the importance of leveraging relationships and conducting major giveaways to build a new client base. He provides a detailed explanation of his pricing strategy triangle, which balances time, effort, volume, and average order value to find the right business model for each photographer.

Towards the end, we talk about the different ways photographers can learn and grow, highlighting the resources available through the PPBN, including masterclasses, live training, and customizable templates for product guides and marketing materials.

You can find Mark here:
www.markrossetto.com
www.ppbnonline.com

Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!

You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q

Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by:
The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF
https://thephotobusiness.etsy.com?coupon=PODCAST

Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit https://www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

**-Offers end August 31st 2024**

This is an incredible episode of the "Focus on Business" podcast show that I recently recorded with the amazing Amber Henry. Amber is a wedding and portrait photographer with nearly 20 years of experience, and she also mentors and educates other photographers. Her insights are pure gold!

In our chat, Amber walks us through her journey from starting at a portrait chain studio to running her own successful wedding photography business. She talks about how she transitioned from high-volume portrait work to the exciting and unpredictable world of weddings. Amber’s flash photography skills are top-notch, and her sales expertise is something every photographer should take notes on.

We delved deep into the business side of photography, which is so crucial for sustaining a successful career. Amber shared how her early experiences taught her the importance of sales, and we both emphasized how vital it is to understand your pricing structure and value your work appropriately. We talked about outsourcing tasks you’re not great at and managing client relationships—essentially, all the behind-the-scenes work that keeps our businesses running smoothly.

One of the most insightful parts of our conversation was about handling the seasonal nature of our work. Amber has a great payment structure for weddings that ensures she has a steady income throughout the year. She also shared some hilarious and awkward wedding stories, including one about a priest who kept asking if the bride and groom were related and mentioning the “marital bed” repeatedly—so awkward but so funny in retrospect!

We also talked about the importance of setting boundaries with clients and knowing when to say no. Amber’s had her share of challenging clients, and she’s learned to spot red flags early on. She emphasizes the need to protect your time and energy to keep your passion for photography alive.

Amber invited everyone to follow her on social media and join her Facebook group, "Females Who Flash." It’s a supportive community for female photographers to share their experiences and get advice without any judgment or negativity.

This episode is packed with practical advice and relatable stories, making it a must-listen for any photographer looking to thrive in both the art and business of photography. If you haven’t checked it out yet, I highly recommend giving it a listen!

Where to find Amber:
https://www.AmberHenryPhotography.com

Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!

You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q

Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by:
The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF
https://thephotobusiness.etsy.com?coupon=PODCAST

Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit https://www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

**-Offers end August 31st 2024**

In this episode of the Focus on Business Podcast, host Jane Goodrich sits down with Nichole Lauren, a remarkable wedding and portrait photographer who also wears the hats of an attorney, business coach, and podcast host. Nichole shares her journey from starting a photography business in college to balancing her dual careers in photography and law.

Listen as Nichole discusses how she managed to grow her photography business while attending law school, the pivotal moment that led her to pursue photography full-time, and the valuable skills she brought from her legal background into her creative business. Nichole also offers practical advice for new photographers, emphasizing the importance of not putting oneself in a box and embracing all facets of one's identity.

Discover the power of networking, the impact of SEO, and why Nichole believes YouTube and email lists are essential tools for any business owner. Nichole's insights on outsourcing, time management, and maintaining balance in a busy life are both inspiring and actionable. Tune in for a fascinating conversation that bridges the gap between creativity and practicality, and learn how to thrive in multiple fields simultaneously.


You can find Nichole here:

https://nicholelaurenphotography.com/

https://podcasts.apple.com/us/podcast/the-self-starter-podcast/id1613746531

https://nicholelaurenphotography.com/education

http://Instagram.com/_nicholelauren 

Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!

You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q

Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by:
The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF
https://thephotobusiness.etsy.com?coupon=PODCAST

Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit https://www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

**-Offers end August 31st 2024**

👉I just  want to first say thanks to the folks at The Photography Business for giving our listeners 25% off with the code podcast or by following this link! 
https://thephotobusiness.etsy.com?coupon=PODCAST

Welcome to another episode of Focus on Business! Today, Jane Goodrich sits down with the amazing Angelica Pompy, a top maternity and boudoir photographer from Florida, known for her work in female empowerment and how she created a 6 figure photography business in under 2 years. 🌟

In this episode, you'll discover:

- Angelica’s journey from a 16-year-old studio photographer to a leading boudoir photographer.
- The importance of niching down and rebranding to stand out in the photography industry.
- Practical tips on building a solid business foundation, from using CRMs to the value of networking.
-,Angelica's hilarious and real-life experiences during photo shoots (spoiler: baby mishaps included!).
- How investing in education can transform your business.

Angelica and Jane share their personal stories, valuable insights, and plenty of laughs as they explore the world of photography, business strategies, and the joy of empowering women through their work.


You can find Angelica here: 
https://angelicapompy.com/:
https://www.instagram.com/angelicapompy/
🔗 Join Angelica's Membership for free: Angelica offers a special membership for female entrepreneurs looking to build a business confidently. As a listener of this podcast, get one month free! https://angelicapompy.thrivecart.com/business-church-membership-30-day-trial/

 Remember to download this podcast and subscribe to get notiifcations of new podcast episodes :) 

Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!

You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q

Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by:
The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF
https://thephotobusiness.etsy.com?coupon=PODCAST

Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit https://www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

**-Offers end August 31st 2024**

In this insightful episode of "Focus on Business," host Jane Goodrich sits down with renowned fine art portrait photographer Shinu John to discuss the essentials of scaling up a fine art portrait business. Drawing from his experience that evolved from a serious hobby into a flourishing professional pursuit, Shinu shares valuable lessons and strategies that have propelled his business to success.

The episode kicks off with Shinu recounting his journey from an IT professional to a full-time photographer, highlighting the pivotal moments that led him to switch careers. His narrative is a testament to the power of passion and perseverance in the creative industry.

As the conversation unfolds, Shinu delves into the specifics of building a fine art portrait business. He emphasizes the importance of understanding the nuances of fine art photography, from mastering lighting and Photoshop skills to learning how to evoke emotions through portraits. 

Shinu shares practical advice on marketing strategies, the importance of building a strong network, and the necessity of creating a unique brand identity that distinguishes one's work in a saturated market. He stresses the value of networking and personal referrals, which have been crucial in growing his client base and establishing his reputation in the fine art world.

Jane and Shinu also explore common pitfalls and challenges that photographers face as they attempt to scale their businesses. They discuss financial management, client relations, and the delicate balance between maintaining artistic integrity and commercial viability. Shinu's approach to overcoming these challenges involves a combination of creative problem-solving, strategic planning, and an unwavering commitment to his art.

This episode will give you actionable strategies for scaling your fine art portrait businesses, inspired by Shinu’s journey and his practical advice on turning artistic passion into a successful enterprise.

You can find Shinu at: 

www.shinujohn.com 

https://www.facebook.com/ShinuJohnPhotography/

https://www.instagram.com/shinujohn_/

https://www.linkedin.com/in/shinu-john-photography-795717191/

Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!

You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q

Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by:
The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF
https://thephotobusiness.etsy.com?coupon=PODCAST

Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit https://www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

**-Offers end August 31st 2024**