Focus on Business with Jane Goodrich | A Podcast For Photographers

In this conversation with Jane, Lisa DiGeso, a newborn and maternity photographer, shares her journey in the photography industry and the creation of her online platform, The Milky Way. She discusses the importance of setting boundaries, scheduling editing time, and not saying yes to every opportunity. Lisa also provides advice for new photographers, including networking with local businesses and influencers. She emphasizes the need for time management and self-care to avoid burnout. Lastly, she talks about managing seasonality in photography and adjusting pricing and availability accordingly. In this conversation, 

Jane Goodrich and Lisa discuss various aspects of running a photography business, including price increases, dealing with difficult clients, and the importance of consistency. They also emphasize the power of email marketing and building an email list. Lisa and Jane share funny stories with clients and offers advice for managing client expectations. 

Overall, the conversation provides valuable insights and tips for photographers looking to improve their business strategies.

Takeaways

• Consider raising your prices periodically to reflect your experience and growth as a photographer.
• Maintain a professional and compassionate approach when dealing with difficult clients.
• Build an email list to have a direct and reliable way of reaching your audience.
• Segment your email marketing to provide personalized content to different client groups.
• Consistency is key in all aspects of running a photography business.

You can find Lisa at:
themilkyway.ca
The Art & Soul Show Podcast
https://www.instagram.com/milkywayfun/
https://www.tiktok.com/@milkywayfun

Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!

You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q

Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by:
The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF
https://thephotobusiness.etsy.com?coupon=PODCAST

Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit https://www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

**-Offers end August 31st 2024**

 Zach Gray joins Jane in this episode of Focus on Business. Zach is a successful wedding photographer turned business coach.  He shares his journey and insights on starting and running a photography business. He emphasizes the importance of learning about business and developing a strong mindset around success and money. 

Zach also discusses the power of building relationships and networking, particularly with wedding planners and other photographers. He shares his favorite marketing strategy, which involves creating genuine connections and providing value to others. Zach highlights the significance of being present and enjoying the journey, as well as the role of curiosity in building successful relationships. 

In this conversation, Zach Gray shares insights and strategies for building a successful photography business. He emphasizes the importance of creating an experience for clients and focusing on their needs and desires. He also discusses the concept of work-life balance and suggests a pendulum swing approach rather than striving for perfect balance. Gray highlights the significance of problem-solving and implementation in business growth and recommends finding a niche that aligns with personal interests and market demand. He concludes by emphasizing the value of coaching and mentorship in accelerating business success.

Books Mentioned in the Podcast  
Purple Cow by Seth Godin
The E Myth by Michael Gerber

Products Mentioned
Westcott Lighting Tools & Backdrops 

Takeaways

• Developing a strong business mindset is crucial for success in the photography industry.
• Building genuine relationships and networking with wedding planners and other photographers can lead to valuable referrals.
• Creating a unique and remarkable marketing strategy can set you apart from the competition.
• Being present and enjoying the journey is essential for personal growth and fulfillment in your photography business. Create an experience for clients that goes beyond the transactional nature of the business. Show genuine care for them as individuals and focus on their needs and desires.
• Consider investing in coaching or mentorship to gain guidance and accelerate your business success. Working with someone experienced can save you time, money, and frustration.

You can find Zach at:
https://www.pho

Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!

You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q

Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by:
The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF
https://thephotobusiness.etsy.com?coupon=PODCAST

Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit https://www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

**-Offers end August 31st 2024**

In this introductory episode of "Focus on Business," host Jane Goodrich welcomes listeners to a new podcast series dedicated to helping aspiring and established photographers turn their passion for photography into a profitable business. Jane, who has been a professional photographer since 2010 and has years of part-time experience prior, uses her extensive background to mentor and coach photographers.

Throughout the episode, Jane outlines the mission of the podcast—to empower and guide you through the complexities of building and sustaining a successful photography business. Whether you are a newcomer to photography with entrepreneurial aspirations or a seasoned professional seeking to expand your business, the discussions on this podcast are aimed at helping you move closer to achieving your business goals.

Jane promises weekly conversations with accomplished photographers from various niches. These discussions will delve into their personal journeys, uncovering both successes and setbacks, and providing listeners with a candid look at what it takes to earn a living from photography. The chats are set to be informal yet packed with valuable insights, covering topics such as client acquisition, warning signs in the business, memorable experiences from shoots, and essential marketing and business strategies.

The goal of "Focus on Business" podcast is to equip you with the knowledge and motivation needed to confidently navigate your own path in the photography industry. 

Join us weekly! 

Remember to follow and download so you can get the latest episodes straight to your favorite Podcast channel!

You can find Jane at
https://www.Janegoodrich.com
https://www.instagram.com/jane.goodrich
https://www.youtube.com/channel/UCYfForhibA6mLABnAlne8_Q

Join the Focus on Business Facebook Community

If you struggle with ADHD and are a photographer join the Hyperfocus Facebook Community

Focus on Business Podcast is brought to you by:
The PhotoBusiness Etsy Shop for the best merchandise for photographers. Use this link for 25% OFF
https://thephotobusiness.etsy.com?coupon=PODCAST

Picsello - a game changing software for photographers who want to make more money and run their businesses with ease.
Visit https://www.picsello.com
Use the code: PODCAST25 for 25% off the first 12 months of your subscription.

**-Offers end August 31st 2024**