Adam and his sister, Lissa James Monberg, both joined the family business about a decade ago as managers. They are part of the fifth generation of family members who decided to help run the sustainable tree and shellfish farm that has been around for over 100 years.
Lissa, who handles the retail and marketing operations, assures that it was never part of a master plan to end up working for Hama Hama Co. (In fact, she never even went to school for marketing.) Some of her best marketing efforts include “walking around the beach with a camera, exploring the micro and megafauna and just getting to dig into the ecology of the beach.”
But if someone would have asked her 12-year-old self, there would have been no hesitation when explaining what kind of job she would be doing at 35.
Currently, James and his crew are looking to grow an older Hama Hama Oyster and looking to start branching out and farm oysters in different areas with colder waters, outside of their headquarters, in order to meet the demands of the chefs they have partnered with.
As a five-generational family-run company, it can be assumed that Hama Hama Co.’s location and the land surrounding it serves as a home/sanctuary for the family, which has over 100 members.